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[8] 2002 e-business-strategies-for-virtual-organizations

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Moving from e-<strong>business</strong> to i-<strong>business</strong> <strong>strategies</strong> in <strong>virtual</strong> markets<br />

of sale data, the electronic transferral of orders can significantly<br />

reduce the time, work, and costs required <strong>for</strong> order handling.<br />

This benefit can be accessed by both parts, thus resulting in<br />

reduced individual and total chain costs, and lead time<br />

improvements.<br />

It appears that the employment of various replenishment<br />

<strong>strategies</strong> have a higher potential benefit <strong>for</strong> the retailer than <strong>for</strong><br />

the supplier. In order to leverage the obtainable benefits among<br />

the SRC partners, the implementation of replenishment <strong>strategies</strong><br />

has to be aligned with other <strong>strategies</strong>. The simultaneous<br />

implementation of joint operating standards and efficient<br />

administration <strong>strategies</strong>, where the benefits are more leveraged,<br />

can significantly increase the suppliers’ will to join an<br />

efficient replenishment initiative. This problem is clearly depicted<br />

in the following table, which describes the main reasons <strong>for</strong><br />

firms to undertake efficient replenishment ef<strong>for</strong>ts. While suppliers<br />

expect primarily cost reduction, retailers conceive better<br />

service from suppliers as their most important expectation.<br />

However, without being embedded in an overall collaboration,<br />

these two expectations are mutually exclusive of each other.<br />

Table 5.5 Expected benefits from supply chain efficiency<br />

Suppliers Retailers<br />

1. Cost reduction 1. Better service from suppliers<br />

2. Better service to retailers 2. Cost reduction<br />

3. Better in<strong>for</strong>mation flow 3. Better in<strong>for</strong>mation flow<br />

Another strategy <strong>for</strong> balancing the benefits throughout the<br />

entire supply chain would be to further integrate the supplier’s<br />

value chain with its own suppliers, thus ultimately considering<br />

the entire industry value system as a single value added<br />

chain.<br />

5.5.4 Some examples of change<br />

The importance of supply chain management is such that many<br />

companies today are adding to the already extensive capabilities<br />

of their enterprise resource planning systems with collaborative<br />

applications that let them share data over the Internet. And a<br />

handful of companies in the automotive, electronics, and<br />

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