[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
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e-Business Strategies <strong>for</strong> Virtual Organizations<br />
60<br />
establishing close links to <strong>business</strong> partners and customers. SIS<br />
are viewed as flexible, externally focused, and driven by<br />
<strong>business</strong> initiatives and requirements. The emphasis in planning<br />
thus shifts to understanding customer requirements and the<br />
<strong>business</strong> environment, with ef<strong>for</strong>ts directed to aligning IT ef<strong>for</strong>ts<br />
with the articulated <strong>business</strong> strategy. Thus there was a shift in<br />
ISP from essentially planning basic support services using IT, to<br />
recognizing the potential of IT to offer competitive advantage<br />
and relying on ISP as a key enabling factor in the achievement of<br />
<strong>business</strong> strategy. Another important shift involved the recognition<br />
that process design considerations would often be an<br />
essential aspect of the <strong>business</strong> strategy–IS strategy nexus, with<br />
the trans<strong>for</strong>matory impacts of IT becoming more evident.<br />
4.3.5 Planning <strong>for</strong> the new SIS<br />
Not surprisingly, given the emerging tools, unprecedented<br />
scope of systems thinking, and intense management interest,<br />
planning thinking changed significantly during the SIS era.<br />
Although still primarily internally focused, <strong>for</strong> the first time,<br />
planners were encouraged to look outwards from their organization<br />
into the external <strong>business</strong> and IT environments. The<br />
external environments were believed to offer insights into<br />
appropriate developments to protect, defend and reposition the<br />
organization, and also to take advantage of particular opportunities<br />
that may be available. External <strong>for</strong>ces could sometimes<br />
even have the effect of initiating an investment decision. ISP was<br />
now underpinned by the recognition that <strong>business</strong> success in the<br />
modern <strong>business</strong> environment might now be contingent upon<br />
strategic and appropriate IS/IT investments, with particular<br />
consideration given to the role of IT in effecting trans<strong>for</strong>mation<br />
of existing <strong>business</strong> processes. This evolutionary process of SISP<br />
is illustrated in Figure 4.1. It is worth noting in passing that<br />
although SISP planners thus made gestures of concern regarding<br />
the external environment, they did not usually or routinely<br />
engage with the external environment in the planning of<br />
interorganizational systems.<br />
In the section which follows, some of the basic frameworks <strong>for</strong><br />
SISP that emerged during the late 1980s and early 1990s will be<br />
reviewed, and their contribution to planning considered. In<br />
particular, some of the assumptions underpinning these frameworks<br />
will be considered, particularly in the light of modern<br />
<strong>business</strong> environments.