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[8] 2002 e-business-strategies-for-virtual-organizations

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Figure 4.5<br />

Interconnected ecologies<br />

of firms<br />

IS planning <strong>strategies</strong> <strong>for</strong> emerging <strong>business</strong> models<br />

“Our suppliers/<br />

<strong>business</strong> partners”<br />

“Our organization”<br />

“Outsourced activities”<br />

“Our customers”<br />

ownership of particular databases may need to be reconsidered,<br />

as must the concept of corporate data as an important resource.<br />

So too must concepts of <strong>business</strong> processes change. If organizational<br />

boundaries become more ‘rubbery’ and porous than<br />

previously was the case, concepts of internal and external<br />

processes, and hence ownership of and responsibility <strong>for</strong><br />

<strong>business</strong> processes change. If simultaneously both loose and<br />

tight linkages are sought to suppliers and <strong>business</strong> partners, to<br />

satellite entities to whom <strong>for</strong>mer activities have been outsourced,<br />

and to customers, and if there is heavy reliance on IT to<br />

communicate, coordinate and control activities in this organic<br />

structure, then it seems totally inappropriate to continue to<br />

regard SISP as something done within a single organization <strong>for</strong><br />

reasons of efficiency, effectiveness and competitive advantage,<br />

even if this is accomplished through peeping outwards into the<br />

external environment.<br />

4.5.2 A sample case<br />

Let us take three enterprises with strong motivation to collaborate.<br />

They have recognized the mutual benefits of working<br />

together, acknowledging the contribution that each can make,<br />

and have <strong>for</strong>mally entered into some sort of deal or contractual<br />

arrangement. They are now in the process of making the<br />

collaboration work and of realizing the benefits of that partnership.<br />

A real life example of this type of scenario can be provided<br />

by considering the relationship that developed between three<br />

government departments, with complementary interests in<br />

issues surrounding family welfare.<br />

The three agencies can be called Police (A), Justice (B) and<br />

Family Welfare (C). The benefits from collaborating exist at a<br />

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