[8] 2002 e-business-strategies-for-virtual-organizations

e-Business Strategies for Virtual Organizations
Figure 11.3
Checklists for power
shifts
244
To assess whether an alliance will evolve the partners in the
alliance should plot how contributions are likely to shift as
shown in Figure 11.3.
Likely evolution is along four paths:
� sustainable power balance;
� power shift to global partner;
� power shift to local partner;
� competition, dissolution or acquisition;
as shown in Figure 11.4.
These vulnerabilities are all inherent within global virtual
alliances and must be recognized when global partnerships are
formed. It is especially important to recognize that emerging
market alliances pose different challenges to those faced by
alliances in mature markets and are generally far less stable.
Structural change in an industry is usually the result of
cumulative processes leading to large-scale discontinuity. A
virtual organization that wishes to take advantage of such
discontinuity must have the ability to see it coming earlier than
their competitors and to react more quickly and so require a
focused strategy for change.