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[8] 2002 e-business-strategies-for-virtual-organizations

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e-Business Strategies <strong>for</strong> Virtual Organizations<br />

Figure 2.3<br />

Virtual organizational<br />

structure<br />

24<br />

workers already supplied with offices and equipment, but if the<br />

need <strong>for</strong> these skills is very temporary, then it is less of a<br />

problem to dispense with the outsourcing arrangement than to<br />

make permanent workers redundant. The expectations of<br />

outworkers or contract employees differ from that of permanent<br />

employees. Furthermore, persons in such arrangements can<br />

organize their lives in a manner appropriate to the<br />

arrangement.<br />

2.5.2 The art of alliances<br />

Another organizational design strategy that is fundamental to<br />

the creation and maintenance of <strong>virtual</strong> <strong>organizations</strong> is the<br />

<strong>for</strong>mation of alliances. The objective here is similar to outsourcing.<br />

It is to enhance and augment the skill and competency<br />

profile of the <strong>virtual</strong> organization both quickly and effectively.<br />

Suppose that <strong>organizations</strong> 1 and 2 collaborate on a certain<br />

range of products that they manufacture and sell, and need a<br />

new set of skills plus some new capital equipment in order to<br />

design and produce a new product that changing market<br />

demand has shown could be profitably manufactured and sold<br />

(see Figure 2.3).<br />

Organization 3 has a department with a number of employees<br />

with the required design skills and who are not fully occupied at<br />

present. Organization 4 has capital equipment that is essential to<br />

the manufacture and testing of the new product line, and that<br />

equipment has spare capacity in the evenings and at the<br />

weekends. Organization 5 has the computer software that is<br />

needed to design the product range. It also has spare computer

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