[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
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e-Business Strategies <strong>for</strong> Virtual Organizations<br />
5.16 Summary<br />
References<br />
108<br />
The implications of <strong>virtual</strong> markets, <strong>virtual</strong> value chains and<br />
IOS have been discussed in the context of drivers and <strong>strategies</strong><br />
<strong>for</strong> i-<strong>business</strong> but also have to be related to the execution of<br />
i-<strong>business</strong> <strong>strategies</strong>. This implies the development of:<br />
� in<strong>for</strong>mation-based <strong>business</strong> architecture strategy;<br />
� integrated organizational systems;<br />
� intelligent knowledge-based decision systems.<br />
This will require an evolutionary approach to overall<br />
i-strategy typically encompassing a number of stages of<br />
website development. These should not be viewed as a stage<br />
growth model but rather embody the particular strategy of<br />
<strong>virtual</strong> culture as described in Chapter 3. Possible examples of<br />
these stages of development are shown in Table 5.6. It is<br />
essential to understand and incorporate the processes and<br />
<strong>business</strong> requirements of customers and suppliers and to<br />
build a foundation of trust. It is also essential to apply<br />
‘outside-the-box’ thinking to capture in<strong>for</strong>mation from sources<br />
of innovation and create the opportunity to share<br />
in<strong>for</strong>mation in non-competitive situations.<br />
The i-<strong>business</strong> that excels will learn from others.<br />
Benchmarking Partners Inc. (1999) Driving Business Value Through<br />
E-Collaboration Sep. http://www.benchmarking.com<br />
Berryman, K., Harrington, L., Layton-Rodin, D. and Rerolle, V. (1998)<br />
Electronic Commerce: Three Emerging Strategies, The McKinsey<br />
Quarterly, No. 1.<br />
Burn, J.M. and Hackney, R. (2000) Strategies <strong>for</strong> I-Business Change in<br />
Virtual Markets: a co-evolutionary approach, International Journal of<br />
e-Business Strategy Management, Vol. 2, No. 2, 123–133.<br />
Eisenhardt, K.E. and Galunic, D.C. (2000) Coevolving. At last, a Way to<br />
Make Synergies Work, Harvard Business Review, Jan–Feb, 91–101.<br />
Holmstrom, J., Hoover Jr., W.E., Louhiluoto, P. and Vasara, A. (2000)<br />
The Other End of the Supply Chain, The McKinsey Quarterly, No. 1,<br />
62–71.<br />
Moore, J.F. (1997) The Death of Competition: Leadership and Strategy in the<br />
Age of Business Ecosystems, New York: Harper Business.<br />
Mougayar, W. (1998) Opening Digital Markets, McGraw Hill.<br />
Porter, M.E. (1985) Competitive Advantage: Creating and Sustaining<br />
Superior Per<strong>for</strong>mance, New York: Free Press.