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[8] 2002 e-business-strategies-for-virtual-organizations

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Contents<br />

viii<br />

8.5 Development of the Balanced Scorecard (BSC) 175<br />

8.6 Value measurement 179<br />

8.7 Identifying the economics of e-<strong>business</strong> 180<br />

8.8 Reviewing organizational readiness <strong>for</strong> change 182<br />

8.9 Demonstrating the need <strong>for</strong> an action plan 184<br />

8.10 Summary: evaluating <strong>strategies</strong> <strong>for</strong> e-<strong>business</strong> 186<br />

9 Outsourcing, partnering and the <strong>virtual</strong><br />

organization 187<br />

9.1 Introduction 187<br />

9.2 The PriceWaterhouseCoopers e-<strong>business</strong> staged<br />

model 188<br />

9.3 The Alliance <strong>for</strong> Converging Technologies<br />

Model 191<br />

9.4 Outsourcing 194<br />

9.5 Strategic outsourcing, trans<strong>for</strong>mational<br />

outsourcing and tactical outsourcing 196<br />

9.6 Strategic outsourcing and core competencies 197<br />

9.7 Linking outsourcing to strategy 198<br />

9.8 Leadership traits needed <strong>for</strong> outsourcing 200<br />

9.9 Summary 201<br />

10 e-<strong>business</strong> <strong>strategies</strong> in the <strong>virtual</strong> organization 204<br />

10.1 Introduction 204<br />

10.2 e-<strong>business</strong> and ERP 205<br />

10.3 B2B fulfilment and operations 207<br />

10.4 Customer orientation 210<br />

10.5 Getting close to customers within e-hubs 214<br />

10.6 Cosset the customer – web-based call centres 217<br />

10.7 A framework <strong>for</strong> e-<strong>business</strong> change<br />

management 219<br />

10.8 Analysing the change environment 220<br />

10.9 Successful management of change 222<br />

10.10 Summary 223<br />

11 Creating <strong>virtual</strong> cultures <strong>for</strong> global online<br />

communities 225<br />

11.1 Introduction 225<br />

11.2 e-<strong>business</strong> cultures 226<br />

11.3 Culture and the <strong>virtual</strong> organization 229<br />

11.4 Community building 232<br />

11.5 The customer as king 233

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