[8] 2002 e-business-strategies-for-virtual-organizations

Customer view
Whatisour image?
Evaluating strategies for e-business change
Not all of these value drivers will be impacted by improved
customer or competitive values but a business can identify
where the major impacts are going to be and the net driver effect
overall by examining these on a simple matrix and then
evaluating these as overall opportunities and threats.
8.5 Development of the Balanced Scorecard
(BSC)
Figure 8.3
The Balanced Scorecard
(BSC)
8.5.1 The BSC approach
The Balanced Scorecard was developed by Kaplan and Norton
in a series of articles published in the Harvard Business Review
from 1992 onward. It is offered as a tool to evaluate a company’s
efficient implementation of IT within the business context, and it
does so by combining four perspectives on a project. These are
the financial perspective, the client’s view, internal processes,
and innovation (Figure 8.3).
Financial perspective
Profits?
Business processes
Identify valuedrivers
Learning process
Canwe innovate?
Each of the four perspectives must be operationalized into
measures of the current situation. The measurements will then
be repeated periodically and matched against goals set beforehand.
In general, it is accepted that there are three principles
which must be kept in mind when proceeding with the
implementation of a scorecard policy.
� Principle one states that cause and effect relationships
between the components must be built in and understood in
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