17.01.2013 Views

[8] 2002 e-business-strategies-for-virtual-organizations

[8] 2002 e-business-strategies-for-virtual-organizations

[8] 2002 e-business-strategies-for-virtual-organizations

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

e-<strong>business</strong> <strong>strategies</strong> in the <strong>virtual</strong> organization<br />

10.8.1 Change environment<br />

� Strategic initiatives – this was frequently driven by user<br />

management rather than IT management and was generally<br />

initiated in a local unit rather than from centralized decision<br />

making.<br />

� Cultural readiness – champions were typical of change and<br />

necessary to promote the change. Frequently interdepartmental<br />

rivalry inhibited change and further a culture of resistance to<br />

accept change was introduced from other <strong>business</strong> partner<br />

<strong>organizations</strong>.<br />

� Network relationships – in all successful cases the e-<strong>business</strong><br />

project demonstrated positive inter-agency cooperation and<br />

the beginnings of cross-functional cooperation. As one IT<br />

manager stated ‘Our web-based solution assists the most<br />

casual user with global, personalized, and secure access to our<br />

corporate in<strong>for</strong>mation on demand.’<br />

� Learning capacity – in the most successful projects, learning by<br />

doing and learning from others helped improve the professional<br />

end-user IT skills. This enabled project managers to<br />

adapt to a quality decision-making procedure.<br />

� IT leveragability and knowledge capability – generally, successful<br />

projects demonstrated positive local leadership, superior IT<br />

design <strong>for</strong> improved learning, and <strong>business</strong>-to-employee<br />

communication. To overcome resistance to change, knowledge<br />

capability must be aligned (along with the enabling<br />

technology) to the strategic e-<strong>business</strong> initiatives.<br />

10.8.2 Change management<br />

The pattern of change was reported to be a participative change<br />

tactic resulting in an evolutionary change. This was viewed as a<br />

‘waterfall’ progression of change, starting with an alleviation of<br />

dissatisfaction by end users and eventually arriving at a wellmanaged<br />

process:<br />

alleviation of dissatisfaction,<br />

➥ vision <strong>for</strong> change,<br />

➥ evolutionary change tactics,<br />

➥ a well-managed process <strong>for</strong> change<br />

10.8.3 Outcomes and per<strong>for</strong>mance gains<br />

Outcomes of e-<strong>business</strong> change can be measured at various<br />

levels of the broad complex phenomenon of any e-ERP project.<br />

221

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!