[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
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e-<strong>business</strong> <strong>strategies</strong> in the <strong>virtual</strong> organization<br />
10.8.1 Change environment<br />
� Strategic initiatives – this was frequently driven by user<br />
management rather than IT management and was generally<br />
initiated in a local unit rather than from centralized decision<br />
making.<br />
� Cultural readiness – champions were typical of change and<br />
necessary to promote the change. Frequently interdepartmental<br />
rivalry inhibited change and further a culture of resistance to<br />
accept change was introduced from other <strong>business</strong> partner<br />
<strong>organizations</strong>.<br />
� Network relationships – in all successful cases the e-<strong>business</strong><br />
project demonstrated positive inter-agency cooperation and<br />
the beginnings of cross-functional cooperation. As one IT<br />
manager stated ‘Our web-based solution assists the most<br />
casual user with global, personalized, and secure access to our<br />
corporate in<strong>for</strong>mation on demand.’<br />
� Learning capacity – in the most successful projects, learning by<br />
doing and learning from others helped improve the professional<br />
end-user IT skills. This enabled project managers to<br />
adapt to a quality decision-making procedure.<br />
� IT leveragability and knowledge capability – generally, successful<br />
projects demonstrated positive local leadership, superior IT<br />
design <strong>for</strong> improved learning, and <strong>business</strong>-to-employee<br />
communication. To overcome resistance to change, knowledge<br />
capability must be aligned (along with the enabling<br />
technology) to the strategic e-<strong>business</strong> initiatives.<br />
10.8.2 Change management<br />
The pattern of change was reported to be a participative change<br />
tactic resulting in an evolutionary change. This was viewed as a<br />
‘waterfall’ progression of change, starting with an alleviation of<br />
dissatisfaction by end users and eventually arriving at a wellmanaged<br />
process:<br />
alleviation of dissatisfaction,<br />
➥ vision <strong>for</strong> change,<br />
➥ evolutionary change tactics,<br />
➥ a well-managed process <strong>for</strong> change<br />
10.8.3 Outcomes and per<strong>for</strong>mance gains<br />
Outcomes of e-<strong>business</strong> change can be measured at various<br />
levels of the broad complex phenomenon of any e-ERP project.<br />
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