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[8] 2002 e-business-strategies-for-virtual-organizations

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Figure 4.6<br />

The interrelationships<br />

between internal and<br />

network <strong>business</strong><br />

environments<br />

IS planning <strong>strategies</strong> <strong>for</strong> emerging <strong>business</strong> models<br />

External <strong>business</strong> environment<br />

Internal <strong>business</strong><br />

environment A<br />

Internal <strong>business</strong><br />

environment<br />

Internal <strong>business</strong><br />

environment<br />

B<br />

C<br />

Network <strong>business</strong><br />

environment<br />

A+B+C<br />

time. A, B, and C individually may in other circumstances<br />

interact directly with the external <strong>business</strong> environment, but at<br />

least in terms of the strategic <strong>business</strong> network <strong>for</strong>med through<br />

their collaboration, this is tempered by the emergent network<br />

<strong>business</strong> environment. Figure 4.6 illustrates this point.<br />

As the strategic <strong>business</strong> network develops and matures,<br />

collaboration will arguably develop on at least three levels. At a<br />

strategic level, arguably an important task will be to articulate a<br />

shared vision and purpose <strong>for</strong> the collaboration, and to develop<br />

shared goals and objectives. This is argued to be an ongoing<br />

activity throughout the life of the strategic <strong>business</strong> network. At<br />

a more tactical level, collaboration and planning <strong>for</strong> specific<br />

projects or ventures needs to occur, and <strong>strategies</strong> <strong>for</strong> knowledge<br />

management and transfer put in place to appropriately service<br />

the life of the project. And at a much more operational level,<br />

mechanisms need to be in place to ensure that people have the<br />

in<strong>for</strong>mation resources and support required to accomplish these<br />

tasks.<br />

If this collection of activities was going on within the confines of<br />

a single organization, or <strong>business</strong> unit, they would typically<br />

nowadays be well supported by in<strong>for</strong>mation, IS and IT, and<br />

would thus come under consideration during an SISP exercise,<br />

during which an inventory and evaluation of existing IS/IT<br />

assets as well as a prioritized statement of future in<strong>for</strong>mation, IS<br />

and IT needs would be articulated. If the strategic <strong>business</strong><br />

network created through organizational collaboration were to be<br />

anything more than transient and totally opportunistic, then it<br />

71

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