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[8] 2002 e-business-strategies-for-virtual-organizations

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e-Business Strategies <strong>for</strong> Virtual Organizations<br />

146<br />

and systematic management of vital knowledge – and its<br />

associated processes of creation, organization, diffusion, use and<br />

exploitation’. This identifies some critical aspects of any successful<br />

knowledge management programme:<br />

� Explicit – surfacing assumptions, codifying that which is<br />

known.<br />

� Systematic – leaving things to serendipity will not achieve the<br />

benefits.<br />

� Vital – you need to focus; no-one has unlimited resources.<br />

� Processes – knowledge management is a set of activities with<br />

its own tools and techniques.<br />

It is important to note that knowledge encompasses both tacit<br />

knowledge (in people’s heads) and explicit knowledge (codified<br />

and expressed as knowledge in databases, etc.) and the<br />

programme will address the processes of development and<br />

management of both these basic <strong>for</strong>ms.<br />

To address knowledge management issues, we need to ask<br />

questions about: ‘Who knows about what? Who needs to know?<br />

How important is it to us to get it right? What do we stand to<br />

lose if we get it wrong?’ and so on. The goal of a knowledge<br />

management strategy should be to understand that there are<br />

communities and groupings that share a pool of knowledge, and<br />

to understand how the processes and channels <strong>for</strong> pooling this<br />

knowledge operate. We then need to look around <strong>for</strong> the right<br />

tools (often ICT tools) to facilitate the capture, transfer and use<br />

of knowledge about all aspects of the <strong>business</strong>.<br />

This process of knowledge capture and use takes place at the<br />

level of the individual networks of knowledge within the<br />

organization and community networks. This can be described<br />

as:<br />

� knowing individually what we know collectively and applying<br />

it;<br />

� knowing collectively what we know individually and making<br />

it (re)usable;<br />

� knowing what we don’t know and learning it;<br />

Knowledge management is both a discipline and an art. There<br />

are techniques that can be defined, taught, learned, replicated,<br />

customized and applied to yield predictable outcomes, but it’s<br />

the art part that counts. Emphasis on the human nature of<br />

knowledge creation has moved knowledge management away<br />

from its early technology-centred interpretation towards a view

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