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[8] 2002 e-business-strategies-for-virtual-organizations

[8] 2002 e-business-strategies-for-virtual-organizations

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2 Characteristics of the <strong>virtual</strong> organization<br />

2.1 Introduction<br />

Ce sont les lapins qui ont été étonnes!<br />

(A. Daudet, Lettres de mon moulin)<br />

We think of ourselves as living in an age of change; change<br />

unprecedented; change of a complexity that enfolds and drives<br />

us in a way and at a rate unknown just a generation ago – or so<br />

it seems to us. Perhaps each generation marvels afresh at change<br />

and its burdens.<br />

Whether or not change and its rate are new on this scale we are<br />

certainly seeing an overwhelming abundance of new technologies,<br />

with concomitant newness of usage and procedures by<br />

which we achieve goals and complete tasks. In dealing with<br />

change and complexity, our need <strong>for</strong> in<strong>for</strong>mation typically<br />

increases, while our ability to find all the requisite knowledge<br />

and skills within one individual decreases. We become increasingly<br />

reliant on working with teams of people, on the more<br />

effective dissemination and exchange of in<strong>for</strong>mation amongst<br />

group members, and on the more effective coordination and<br />

management of disparate activities and individuals with multiple<br />

and often conflicting perspectives and objectives.<br />

The more recent developments such as the Internet, intranets<br />

and extranets, which facilitate networks both within and<br />

between <strong>organizations</strong>, mean that in certain circumstances, the<br />

<strong>for</strong>mer requirement <strong>for</strong> collocation of people, tasks, resources all<br />

at much the same time has to some extent disappeared. This<br />

results in fundamental changes and rethinks to potential and<br />

satisfactory organizational structures, and also to the way in

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