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[8] 2002 e-business-strategies-for-virtual-organizations

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Evaluating <strong>strategies</strong> <strong>for</strong> e-<strong>business</strong> change<br />

C – there are many physical locations where staff are<br />

employed, e.g. BP.<br />

D – the majority of staff work in one central location, e.g.<br />

Bank of England.<br />

The organization can then measure and plot its level of <strong>virtual</strong>ity<br />

and that of its major competitors and assess the impact of<br />

changing or not changing. Criteria that might be applied are<br />

identified in Table 8.5.<br />

The ACHIEVE group emphasize that there are four main<br />

management concerns when overseeing such change:<br />

� Managing and changing culture.<br />

� Communication, internally and externally.<br />

� New approaches to control.<br />

� Managing and refreshing knowledge as a major asset.<br />

None of these are easily solved but they must be given priority<br />

over technological change.<br />

Table 8.5 Criteria <strong>for</strong> measuring <strong>virtual</strong>ity<br />

Dispersion Empowerment Restlessness Interdependence<br />

No. of locations Degree of definition<br />

of accountabilities<br />

Personal<br />

workplaces<br />

Amount of hotdesking<br />

Extent and quality<br />

of reach<br />

Degree of political/<br />

economic support<br />

in any one location<br />

Degree to which<br />

dispersion is visible<br />

to the customer<br />

No. of decision<br />

levels<br />

Degree of risk<br />

acceptance<br />

Investment in<br />

workplace skills<br />

Complexity,<br />

magnitude and<br />

scope of decisions by<br />

customer facing staff<br />

No new products/<br />

services; markets;<br />

processes; job<br />

profiles per year<br />

Level of staff<br />

education<br />

Level of openness<br />

to change<br />

Rate of change of<br />

appraisal criteria<br />

Degree of<br />

anticipation to<br />

changing markets<br />

Level of stress in<br />

work<strong>for</strong>ce<br />

No <strong>for</strong>mal alliances<br />

with external<br />

<strong>organizations</strong><br />

No. and<br />

importance of<br />

in<strong>for</strong>mal alliances<br />

Level of influence<br />

on external<br />

<strong>organizations</strong><br />

Proportion of staff<br />

to line functions<br />

Degree of contact<br />

between sister<br />

companies<br />

Use of crossfunctional/process<br />

teams and<br />

interactions<br />

183

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