[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
[8] 2002 e-business-strategies-for-virtual-organizations
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
IS planning <strong>strategies</strong> <strong>for</strong> emerging <strong>business</strong> models<br />
4.2 Background to planning theory<br />
As the use of computers and telecommunications has changed<br />
over time, so too have the approaches to planning the utilization<br />
of an organization’s in<strong>for</strong>mation, in<strong>for</strong>mation systems (IS), and<br />
in<strong>for</strong>mation technology (IT).<br />
The established approaches to in<strong>for</strong>mation systems suitable to<br />
an era of inward-focused automation of basic activities are<br />
unlikely to be suited to an age which focuses on in<strong>for</strong>mation to<br />
support executive decision making, or to an age where a major<br />
role of IS is to connect the organization to other <strong>organizations</strong> in<br />
the <strong>business</strong> environment. We saw that the <strong>business</strong> and IS/IT<br />
planning approaches that were appropriate in the era of<br />
hierarchical integrated <strong>organizations</strong> of the 1960s were found<br />
wanting in the emerging, interconnected <strong>business</strong> environments<br />
of the 1990s. How much more so this will be in the coming<br />
environment: highly interdependent firms each focusing on core<br />
competencies, and increasingly dependent on IS/IT to support<br />
and manage core <strong>business</strong> activities.<br />
There are a number of factors in contemporary <strong>business</strong><br />
environments that indicate a need <strong>for</strong> new <strong>for</strong>ms of <strong>business</strong> and<br />
IS/IT planning. One of these factors is the growth in the number<br />
and complexity of interorganizational systems (IOS) which, as<br />
their name implies, stretch between two or more <strong>organizations</strong><br />
with distinct and probably different structures, <strong>strategies</strong>,<br />
<strong>business</strong> processes, IT infrastructures and organizational cultures.<br />
Another factor centres on the <strong>business</strong> realities and<br />
philosophies concerning <strong>virtual</strong> <strong>organizations</strong> or extended<br />
enterprises with important alliances and linkages to suppliers<br />
and <strong>business</strong> partners. These factors, together with the significant<br />
changes involving globalization, electronic commerce,<br />
new technological developments, and the like, mean that new<br />
approaches to planning and envisioning the future of <strong>organizations</strong><br />
that are appropriate to and effective in contemporary<br />
<strong>business</strong> environments are critically needed.<br />
New approaches to planning, both <strong>business</strong> and IS/IT, seem to<br />
be lagging both contemporary <strong>business</strong> practice and thinking.<br />
While it may have almost become fashionable in some quarters<br />
to suggest that <strong>business</strong>es should not indulge in planning at all,<br />
the argument could be made that the extreme volatility and<br />
uncertainty that characterize modern <strong>business</strong> environments<br />
imply an even greater need <strong>for</strong> some <strong>for</strong>m of strategic thinking<br />
and planning.<br />
57