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[8] 2002 e-business-strategies-for-virtual-organizations

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IS planning <strong>strategies</strong> <strong>for</strong> emerging <strong>business</strong> models<br />

4.2 Background to planning theory<br />

As the use of computers and telecommunications has changed<br />

over time, so too have the approaches to planning the utilization<br />

of an organization’s in<strong>for</strong>mation, in<strong>for</strong>mation systems (IS), and<br />

in<strong>for</strong>mation technology (IT).<br />

The established approaches to in<strong>for</strong>mation systems suitable to<br />

an era of inward-focused automation of basic activities are<br />

unlikely to be suited to an age which focuses on in<strong>for</strong>mation to<br />

support executive decision making, or to an age where a major<br />

role of IS is to connect the organization to other <strong>organizations</strong> in<br />

the <strong>business</strong> environment. We saw that the <strong>business</strong> and IS/IT<br />

planning approaches that were appropriate in the era of<br />

hierarchical integrated <strong>organizations</strong> of the 1960s were found<br />

wanting in the emerging, interconnected <strong>business</strong> environments<br />

of the 1990s. How much more so this will be in the coming<br />

environment: highly interdependent firms each focusing on core<br />

competencies, and increasingly dependent on IS/IT to support<br />

and manage core <strong>business</strong> activities.<br />

There are a number of factors in contemporary <strong>business</strong><br />

environments that indicate a need <strong>for</strong> new <strong>for</strong>ms of <strong>business</strong> and<br />

IS/IT planning. One of these factors is the growth in the number<br />

and complexity of interorganizational systems (IOS) which, as<br />

their name implies, stretch between two or more <strong>organizations</strong><br />

with distinct and probably different structures, <strong>strategies</strong>,<br />

<strong>business</strong> processes, IT infrastructures and organizational cultures.<br />

Another factor centres on the <strong>business</strong> realities and<br />

philosophies concerning <strong>virtual</strong> <strong>organizations</strong> or extended<br />

enterprises with important alliances and linkages to suppliers<br />

and <strong>business</strong> partners. These factors, together with the significant<br />

changes involving globalization, electronic commerce,<br />

new technological developments, and the like, mean that new<br />

approaches to planning and envisioning the future of <strong>organizations</strong><br />

that are appropriate to and effective in contemporary<br />

<strong>business</strong> environments are critically needed.<br />

New approaches to planning, both <strong>business</strong> and IS/IT, seem to<br />

be lagging both contemporary <strong>business</strong> practice and thinking.<br />

While it may have almost become fashionable in some quarters<br />

to suggest that <strong>business</strong>es should not indulge in planning at all,<br />

the argument could be made that the extreme volatility and<br />

uncertainty that characterize modern <strong>business</strong> environments<br />

imply an even greater need <strong>for</strong> some <strong>for</strong>m of strategic thinking<br />

and planning.<br />

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