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[8] 2002 e-business-strategies-for-virtual-organizations

[8] 2002 e-business-strategies-for-virtual-organizations

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e-Business Strategies <strong>for</strong> Virtual Organizations<br />

76<br />

sufficient drive and vision to sustain the ISP activity? Furthermore<br />

it is envisaged that vital to the success of the SISP<br />

activity would be boundary spanning activity. Individuals from<br />

each organization must operate to articulate their organization’s<br />

issues, concerns and needs to the team, while serving to<br />

communicate ongoing progress and decisions of the team to<br />

their respective <strong>organizations</strong>.<br />

The history of the collaborators with respect to establishing<br />

routine, transaction-based interorganizational systems may be<br />

important in facilitating their migration to more strategic-type<br />

IOS, and hence it could be argued, to SISP <strong>for</strong> alliances or<br />

networks. We suggest also that the learning involved in<br />

establishing operational level IOS is an important precursor to a<br />

willingness to establish more strategic level connections. Thus it<br />

might be expected that a successful history amongst the<br />

collaborators in the planning and development of a specific<br />

system may be necessary be<strong>for</strong>e there is a willingness to engage<br />

in any interorganizational SISP.<br />

New techniques that emphasize strategic thinking and positioning<br />

as distinct from <strong>for</strong>mal bureaucratic planning and that focus<br />

on the nature and richness of partnerships and alliances with<br />

suppliers, customers and <strong>business</strong> partners would also enhance<br />

SISP <strong>for</strong> SBNs. While such techniques as value chain analysis<br />

and critical success factors identification can be focused on the<br />

external <strong>business</strong> network, they do not focus naturally on the<br />

issue of the number and nature of synergistic partnerships that<br />

are best <strong>for</strong> the organization.<br />

However, techniques that focus on the positioning of the<br />

organization in a network of relationships which include<br />

customers as well as <strong>business</strong> partners and suppliers are a<br />

valuable addition to the strategy process <strong>for</strong> the extended<br />

enterprise. We shall be examining this in greater detail in<br />

Chapter 11.<br />

Arguably behavioural models of SISP need to change as well.<br />

Too often it seems that SISP is regarded as a <strong>for</strong>mal, finite<br />

activity, done to produce a specific document (the IS plan), and<br />

then is no longer done <strong>for</strong> some time. This view is completely at<br />

odds with the view of the authors who see planning in turbulent<br />

and uncertain times as a vital and increasing activity, such that<br />

it permeates everyday thinking about IS/IT. Along with this<br />

idea there is clearly a need <strong>for</strong> new thinking that emphasizes<br />

strategy and positioning as distinct from <strong>for</strong>mal bureaucratic<br />

planning. This new thinking must focus on the nature and

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