[8] 2002 e-business-strategies-for-virtual-organizations

e-Business Strategies for Virtual Organizations
Figure 11.1
242
However, success within the global e-community will require:
� Differentiation and the creation of attractive communities.
� Creation of unique value propositions.
� The ability to be a ‘good citizen’ and to enter into engaging
dialogues with other members of the e-community.
Truly global markets now produce and consume about 20% of
world output – about $6 trillion of the planet’s $28 trillion gross
domestic product. Within 30 years, as that GDP expands to $91
trillion (assuming an overall real growth rate of 4%), global
markets could multiply 12-fold, reaching about $73 trillion,
more than 80% of world output.
Economic integration, the force driving this expansion, will
promote the formation of global markets in almost every
industry (including service based such as education) and, more
integration will take place in the next 30 years than occurred in
the previous 10 000 or more. In a world without economically
significant geographic boundaries, the rules are going to change.
The good news is that companies will have access to the world’s
finest resources: the most talented labour, the largest markets,
the most advanced technologies, and the cheapest and best
suppliers of goods and services. The bad news is that the risks
will be high because every business will have to compete against
the world’s best, and integrating markets are volatile and
uncertain.
Global companies are looking to emerging markets for growth.
Companies in emerging markets are searching for ways into the