Health, Wellness and Tourism: healthy tourists, healthy business ...

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In the same period, 9 termas merely offered basic information posted on the website of an umbrella institution (the Carvalhelhos spa on the website of the bottled water firm of the same name; those of Entre-os-Rios and Manteigas are to be found on INATEL’s website; Almeida, Vale da Mó, Sangemil, Cró and Cabeço de Vide on the website of the municipality that owns them; and Caldas da Rainha on the Ministry of Health’s website). With the exception of Cabeço da Vide, the termas with over 2.000 medical spa goers per year (corresponding to 1/3 of the termas with a website link) have their own appealing websites, whereas of the 15 smaller spas (receiving less than 1.000 visitors in 2008), 4 have no website at all and 4 only furnish the most basic details through an umbrella website. The internet presence of termas open to the public and with accommodation is 100% and 85% of those without integrated accommodation. In order to find out how the termas use the internet to sell their services, it was decided to focus on those that had created their own web page (excluding those with information inserted on an umbrella site) and that had been functioning in 2009 and 2010. This universe of spa units (i) was representative of the regional distribution of spas, (ii) included both private and public initiatives, (iii) took in both well-visited and less-visited businesses and (iv) incorporated both spas functioning without accommodation (balneários) and mineral springs spa hotels. As there were only 2 eligible sites in the South of Portugal, the sample taken from this universe was adjusted so as to include 7 sites in the Centre of the country and 6 in the North, respecting the 14% - 45% - 41% spatial distribution ratio referred to above, as can be verified in Table 2 below.
Name Table 2. Spa websites analysed São Pedro do Sul NUTS II Rankin g Nº of medical spagoers Nº of medical spagoers (2008) Centre 1 17.017 Chaves North 2 6.374 Felgueira Centre 4 4.511 Renovate d during last decade? 2005 (Sept) - 2007 (June) 2005 (May) none (1997) São Jorge North 6 3.655 2003 Concessio n holder in 2010 Municipali ty Municipali ty Accomm -odation provided ? balneári o balneári o Website address www.termas-spsul.com www.termasdechaves.com Private hotel www.termasdafelgueira.pt Municipali ty Gerês North 8 3.443 2007 (Jan) Private Monfortin ho Centre 10 2.358 Saúde North 15 1.326 São. Vicente North 16 1.258 2000 (Aug) none (1994) 2008 (June) balneári o balneári o www.termas-sjorge.com www.aguasdogeres.pt Private hotel www.monfortur.pt Private balneári o www.caldas-da-saude.pt Private hotel www.termas-svicente.pt Luso Centre 18 1.176 2010 Private hotel www.termasdoluso.com Longroiva Centre 21 1.004 2009 (Oct) Municipali ty balneári o www.termasdelongroiva.c om.pt Vimeiro Centre 22 637 none Private hotel www.termasvimeiro.com Monchiqu e Algarv e 23 621 2002 (May) Aregos North 24 604 2009 Cavaca Centre 28 421 2008 (July) Private hotel Municipali balneári ty o Municipali balneári ty o www.monchiquetermas.co m www.termascaldasdearegos.com www.caldasdacavaca.pt Furnas Azores no data no data 2008 (Oct) Private hotel www.furnasspahotel.com Source: compiled by author, based on the websites listed, INETI, 2004 and Turismo de Portugal, 2009b. As mentioned above, modernisation efforts on the part of the owners of mineral springs spas did not stop at infrastructural renovation projects: many also established internet sites, on which they placed and managed different types of information. Some of the more interesting aspects of the internet sites encountered in the survey are presented below. Almost all sites (Aregos and Longroiva being the only ones that offer only classic treatments) use different subpages to recommend both medical and wellness products. However, the degree of detail in the information provided is variable, with the Furnas site being the least impressive example, referring to nothing more than the installations where the treatments take place. In the majority of cases, sites not only summarise the treatments available, but also explain them: Three do so with photos and the São Jorge site supplies a glossary of almost 30 terms. Only a small group bring together frequently asked questions in a dedicated “FAQ” sub-page. All units, apart from Furnas, present a detailed price-list; however, it is only on rare
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
Page 65 and 66: Herrick, D. M. (2007). Medical tour
Page 67 and 68: Cosmeceuticals in wellness tourism
Page 69 and 70: will replace chemical materials; ad
Page 71 and 72: Issues in Co-branding and Co-creati
Page 73 and 74: producers of the cosmecuticals to a
Page 75 and 76: Lee, C. L. & Decker, R. (2008). A s
Page 77 and 78: scheme, although this theoretically
Page 79 and 80: study identifying the motivation of
Page 81 and 82: highlighted by Folland et al (2001)
Page 83 and 84: ackgrounds is expected to accomplis
Page 85 and 86: Understanding mature traveller’s
Page 87 and 88: attention to the mature travellers
Page 89 and 90: Table 1 Travellers’ demographic p
Page 91 and 92: • To distinguish spring and spa t
Page 93 and 94: Budapest’s thermal spas on screen
Page 95 and 96: Budapest as film location The power
Page 97 and 98: Usually viewers attach an icon to t
Page 99 and 100: In the second part of the questionn
Page 101 and 102: Riley R. & Van Doren C. (1992) Movi
Page 103 and 104: health as “a state of complete ph
Page 105 and 106: how much exercise they get. Two-thi
Page 107 and 108: arts, comedy clubs and festivals) w
Page 109 and 110: The use of the internet in wellness
Page 111 and 112: The main characteristics of Portugu
Page 113 and 114: 29 Termas de Unhais da Serra 30 Ter
Page 115: ongoing consumer and industry resea
Page 119 and 120: more than a handful of links were o
Page 121 and 122: Health Spa and Wellness - Competiti
Page 123 and 124: The Czech Republic is rich in spas
Page 125 and 126: Foreign Exchange Receipts and Expen
Page 127 and 128: the total fertility exceeded the va
Page 129 and 130: 1. Waters - the internal and extern
Page 131 and 132: • N - Postoperative and posttraum
Page 133 and 134: Foreign guests at accommodation fac
Page 135 and 136: Table 6 shows the number of guests
Page 137 and 138: M. Zuckerman defines wellness as pr
Page 139 and 140: Today´s health spa hotels are most
Page 141 and 142: without spa facilities and service
Page 143 and 144: Ten Spa Domains. Downloaded from: h
Page 145 and 146: customer is value, which at each gi
Page 147 and 148: experiences that renew the spirit.
Page 149 and 150: eigenvalue 3.668, function 2 explai
Page 151 and 152: The results of this study support t
Page 153 and 154: Smith M, & Puczko´ L (2009). Healt
Page 155 and 156: and Bushell (2009, 11) have defined
Page 157 and 158: listed reasons in more general leve
Page 159 and 160: One 54 (13.3) Yes 180 (44.3) 2-4 21
Page 161 and 162: Discussions and Conclusions The aim
Page 163 and 164: Kelly, C. & Smith, M. (2009). Holis
Page 165 and 166: While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
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Method: A Case Study Approach The a
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methodologies, and educational trav
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and times the data was collected, F
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SALA RIES AN D W AGES 18.17% PROFES
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Table 11 Treatment and revenue rate
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Measurement of the Economic Impacts
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o The macro and micro environment r
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Employment impacts During our analy
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• The examined wellness hotels we
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Total number of available beds (acc
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• Our analysis showed that new jo
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City of Budapest is seen as a touri
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of the area will also grow by marke
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of the case studies will be present
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The water is radio-active and conta
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Conclusions In our changing environ
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no exception. Already, patients are
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Data regarding levels of training o
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Figure 2 - Graph showing price will
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Table 13 - Typical hospital costs f
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that people willing to pay slightly
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Continue follow-up care in the UK F
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HEALTH TOURISM IN IZMIR: POTENTIAL,
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• Service provided within the ins
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Table 2 - SWOT Analysis of Health T
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16. Increasing interest in alternat
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APPENDIX 1 Interview Questions 1. M
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point of view it means wholeness as
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Men Women International Playboy, Me
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elderly wanted to look like, to act
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Table 4. The number of experienced
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emains an open question when the sh
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Most important criteria when bookin
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The study investigates the performa
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The survey was distributed to 400 u
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Conclusions and Discussion In this
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A Comparative Analysis of Spa Touri
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year-long Ottoman occupation: the T
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although unintentionally, represent
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separated and I don't like being st
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Creighton, M. (1997): Consuming Rur
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Does tourism really contribute to o
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Africa (mainly Cape Verde, Angola a
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The theoretical significance of und
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Veenhoven (2005:61) “quality-of-l
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Brunt and Courtney (1999). Brunt, P
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Expectations of Health Tourists in
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40%). Only those guests were includ
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accommodation, meals and health off
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Exploring The Relationship Between
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proposed at 1975 by Cskiszentmihaly
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Table 1 Participant information ana
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Table 3 Well-being analysis result
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Csikszentmihalyi, M.,(1990), Flow:
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evident in Ancient Greece and Rome.
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Resort spas - Sometimes called ‘a
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analytic model has several methodol
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From this survey, we selected sever
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Gulliver in the land of giants? The
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emergency cases. As the commonly kn
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Figure 1. The main factors of quali
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Surgical medical touristic market T
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• Seamless services: The professi
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of price-advantage segment. Due to
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Appendix 1. The characteristics of
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Appendix 2. The characteristics of
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Introduction Arguments for the need
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The DOSTWELL Wellness Quality Seal
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The statistics obtained from the su
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Table 1 Sample of the Classificatio
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Goebel, G., Kapfensteiner, C., Wenz
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interest activity and health and we
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performance calls for a unity of wi
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Table 2 - Learning Commitment Analy
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higher the tourists satisfaction in
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supporting factors and resources, d
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Sustainable Wellness Tourism Destin
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In tourism marketing Savonlinna has
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The role and actions of Savonlinna
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Haaga-Helia (2010). DP in Experienc
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Hall, M. (2003) Spa and Health Tour
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excellent capabilities. Despite of
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Australian Wellness Tourism Provide
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thrills and excitement which someti
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The actual responses were compared
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therapies such as Feldenkrais, acup
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Table 2: Average Number of Employee
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As expected, Day Spas and Beauty Sp
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Snoj & Mumel, 2002). Furthermore, r
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Cooper, C. P., Fletcher, J., Noble,
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The Exploration of the Perceived Tr
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The key question in market segmenta
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significantly from each other. Ther
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Table 3 Cross-table of Background o
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4. Travel benefit perception reflec
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http://www.oxfordreference.com/view
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summary or as a commonly accepted b
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Third, these proxy prototypes were
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Table 2 Main travel purpose of the
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Table 4 Non-response shares for des
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Figure 1 Image positions of five As
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Figure 2 Image positions of five Eu
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piecemeal hypothesis and an undiffe
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Taasci, A.D.A. and Kozak, M. (2006)
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Among the economic factors determin
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The demographic profile of the dent
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The main part of the tourists’ ex
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Interview II was with the Chief Den
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anchor point of the dental tourism
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The country itself could profit muc
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