Health, Wellness and Tourism: healthy tourists, healthy business ...

without spa facilities and service discount trades between spas and local business
employees.
• Cell Phone Applications - Spa-ing is easier than ever with the convenience of doing it
from cell phone. Internet application allows customers to browse health spa or
wellness services and check room availability.
• Giving Back - Spas are offering promotions and free services to people who serve the
community such as teachers, hospice workers and military personnel. Some spas are
teaming up with local hospitals and providing wellness education to help educate
consumers on the spa lifestyle. Community outreach is a great way to generate
business and show how easy it is to incorporate spa into once life.
• The Millennials Take Over - This group now outnumbers the baby boomers. They
grew up in a culture where taking care of themselves, learning proper grooming
techniques and leading a healthy lifestyle were not options, but the norm.
• Simplified Spa Menus - Everyone is cutting back and spa menus are no exception. The
No. 1 spa treatment that people seek out world wide is massage because of its healing
and stress-reducing benefits. And, the No. 1 reason people go to the spa is to
relieve/reduce stress and relax.
• Beauty Rest - The spa makes rest a priority by offering treatments targeted to get guest
some shut eye. They can actually book time to sleep at the spa or stay after a
treatment to take a nap when they are feeling relaxed.
Conclusion
The Czech Republic combines a number of important attributes as a health spa destination
with a long lasting tradition of health spa culture. More than 30 health spas including climatic
spas, healing hot and cold springs, healing torf and mud - all for treatment and recuperation
and a high standard of services at cost–effective rates makes the Czech Republic an attractive
destination for health spa visitors.
Wellness as a part of tourism industry has a shorter tradition in the Czech Republic but
develops fast. It is an important supplement to health spas with a wide spectrum of treatments
and services offered to visitors often making each visit a customized experience for them.
The Czech health spa industry is an important part of Czech tourism industry with a wide
potential of development including wellness as a complement to health spa care. Relaxation
and stress reduction, healthy lifestyle, self-responsibility for health are reasons why people
visit health spas and wellness. Health spa and wellness is not a luxury; it is a necessity to a
healthy lifestyle.
Today´s health spa and wellness visitor seeks to look and feel better; to lose weight; to slow
the effects of aging; to relieve pain or discomfort; to manage stress or depression; to improve
fitness level; to experience holistic, naturopathic, alternative, complementary or eastern
medicinal practices and/or therapies. Treatments like massage, acupuncture and meditation
often belong to standard spa and wellness offers.
Health and wellness are all-season activities for visitors. They are booking their stay during
all seasons including off seasons which greatly contributes to making the health spa and
wellness industry available any time of year.
References