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Health, Wellness and Tourism: healthy tourists, healthy business ...

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These MDS-plots help to visualize competitive relationships among the given destinations<br />

<strong>and</strong> to identify large or small differences among the selected traveller segments. The projected<br />

attribute vectors support finding meaningful shortcut descriptions for the dimensions of the<br />

MDS map. The compound image differentials materialize particularly for Thail<strong>and</strong> <strong>and</strong><br />

Indonesia. Distances along Dimension 1 are relative large compared to the other countries <strong>and</strong><br />

can be traced back to attributions of “warm climate” <strong>and</strong> social benefit aspects. In Dimension<br />

2 only the Maldives are set aside from the other destinations profiling strongly by the<br />

attributes “romantic”, “calm” <strong>and</strong> “pampering”. Dimension 3 separates again the Maldives<br />

particularly from India <strong>and</strong> Thail<strong>and</strong> which is particularly due to the cultural heritage<br />

associated with the latter ones <strong>and</strong> the outst<strong>and</strong>ing beach <strong>and</strong> water quality attached to the<br />

former.

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