Health, Wellness and Tourism: healthy tourists, healthy business ...

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References The International Spa Association and the Hartman Group: Consumer Report: Spa-Goer and Non-Spa Goer Perspectives, ISPA, Lexington, 2006. Várhelyi T., Müller A: Spa tourism and regional development: it can be more successful with cross-border cooperation. Neighbors and Partners: On the Two Sides of the Border (ed: I. Süli-Zakar) Debreceni Egyetemi Kossuth Egyetemi Kiadó, 2008. 309-314. p. SRI International: The Global Spa Economy 2007. Global Spa Summit, New York, 2008. Cohen, M., Gerard Bodeker: Understanding the global spa industry. Elsevier, 2008. Várhelyi T: Hungary & Central-Eastern Europe, Global Spa & Wellness Industry Briefing Papers, p. 23-25, Global Spa Summit, 2009. Stanton, L.: Research: Global Spa Consumers. Spa business, 2009/3, pp. 32-36.
Australian Wellness Tourism Providers: Definition, Typology and Current Status Cornelia Voigt School of Management, University of South Australia City West Campus, GPO Box 2471, Adelaide, SA 5001, Australia Cornelia.Voigt@unisa.edu.au And Jennifer Laing Tourism Research Unit, Monash University Berwick Campus, PO Box 1071, Narre Warren, VIC 3805, Australia Jennifer.Laing@BusEco.monash.edu.au Abstract This paper provides insight into the current structure of Australian wellness tourism providers, which is based on a national scoping study investigating supply and demand of Australian health tourism. A new wellness tourism provider typology consisting of three core categories is suggested: (1) Beauty Spa Hotel/Resorts, (2) Lifestyle Resorts, and (3) Spiritual Retreats. In order to build a picture of the structure of the industry, the main body of this paper provides examples of wellness tourism operators that illustrate each of the wellness tourism provider categories. This is followed by a discussion of the results of a survey sent to all Australian wellness tourism providers, demonstrating the nature of services offered by the three core types of wellness tourism operators. This research contributes to the understanding of different approaches to developing and delivering wellness tourism, not only within one country but also in comparison to how wellness tourism is supplied in other countries. Key words: wellness tourism, Australia, typology, spa, retreat, resort Introduction Although there is some evidence that Australia’s Indigenous people have used geothermal waters for spiritual and medicinal purposes for thousands of years (Lambert, 2008; White, 2009), the Australian wellness and health tourism industry is very young when compared to its development in Europe and some Asian countries. One reason for this might be that – with the notable exception of the mineral and hot springs in the Daylesford/Hepburn Springs region and the Mornington Peninsula in the state of Victoria – Australia does not possess large deposits of mineral and hot springs that have been the central focus for Europe’s healthseeking travellers for centuries. Researchers have noted that the term ‘spa’ has distinctly different meanings in English-speaking countries and continental Europe (Puczkó & Bacharov, 2006; Williams et al., 1996). Accordingly, the Australian wellness and spa tourism industry is focused on health promotion and prevention rather than on medical cure or rehabilitation as traditionally found in European countries (Bennett, King, & Milner, 2004; Puczkó & Bacharov, 2006; Smith & Puczkó, 2008). Possibly fuelled by broad socio-cultural and economic factors such as escalating health costs, an increasing scepticism of orthodox biomedicine on one hand and a growing acceptance of alternative healing practices on the other, and a rise in the health consciousness of consumers (Pollock & Williams, 2000; Weiermair & Mathies, 2004) as well as a need to downsize and
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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will replace chemical materials; ad
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Issues in Co-branding and Co-creati
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producers of the cosmecuticals to a
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Lee, C. L. & Decker, R. (2008). A s
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scheme, although this theoretically
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study identifying the motivation of
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highlighted by Folland et al (2001)
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ackgrounds is expected to accomplis
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Understanding mature traveller’s
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attention to the mature travellers
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Table 1 Travellers’ demographic p
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• To distinguish spring and spa t
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Budapest’s thermal spas on screen
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Budapest as film location The power
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Usually viewers attach an icon to t
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In the second part of the questionn
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Riley R. & Van Doren C. (1992) Movi
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health as “a state of complete ph
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how much exercise they get. Two-thi
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arts, comedy clubs and festivals) w
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The use of the internet in wellness
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The main characteristics of Portugu
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29 Termas de Unhais da Serra 30 Ter
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ongoing consumer and industry resea
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Name Table 2. Spa websites analysed
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more than a handful of links were o
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Health Spa and Wellness - Competiti
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The Czech Republic is rich in spas
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Foreign Exchange Receipts and Expen
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the total fertility exceeded the va
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1. Waters - the internal and extern
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• N - Postoperative and posttraum
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Foreign guests at accommodation fac
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Table 6 shows the number of guests
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M. Zuckerman defines wellness as pr
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Today´s health spa hotels are most
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without spa facilities and service
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Ten Spa Domains. Downloaded from: h
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customer is value, which at each gi
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experiences that renew the spirit.
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eigenvalue 3.668, function 2 explai
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The results of this study support t
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Smith M, & Puczko´ L (2009). Healt
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and Bushell (2009, 11) have defined
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listed reasons in more general leve
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One 54 (13.3) Yes 180 (44.3) 2-4 21
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Discussions and Conclusions The aim
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Kelly, C. & Smith, M. (2009). Holis
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While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
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Method: A Case Study Approach The a
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methodologies, and educational trav
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and times the data was collected, F
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SALA RIES AN D W AGES 18.17% PROFES
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Table 11 Treatment and revenue rate
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Measurement of the Economic Impacts
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o The macro and micro environment r
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Employment impacts During our analy
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• The examined wellness hotels we
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Total number of available beds (acc
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• Our analysis showed that new jo
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City of Budapest is seen as a touri
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of the area will also grow by marke
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of the case studies will be present
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The water is radio-active and conta
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Conclusions In our changing environ
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no exception. Already, patients are
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Data regarding levels of training o
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Figure 2 - Graph showing price will
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Table 13 - Typical hospital costs f
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that people willing to pay slightly
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Continue follow-up care in the UK F
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HEALTH TOURISM IN IZMIR: POTENTIAL,
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• Service provided within the ins
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Table 2 - SWOT Analysis of Health T
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16. Increasing interest in alternat
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APPENDIX 1 Interview Questions 1. M
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point of view it means wholeness as
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Men Women International Playboy, Me
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elderly wanted to look like, to act
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Table 4. The number of experienced
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emains an open question when the sh
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Most important criteria when bookin
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The study investigates the performa
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The survey was distributed to 400 u
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Conclusions and Discussion In this
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A Comparative Analysis of Spa Touri
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year-long Ottoman occupation: the T
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although unintentionally, represent
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separated and I don't like being st
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Creighton, M. (1997): Consuming Rur
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Does tourism really contribute to o
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Africa (mainly Cape Verde, Angola a
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The theoretical significance of und
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Veenhoven (2005:61) “quality-of-l
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Brunt and Courtney (1999). Brunt, P
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Expectations of Health Tourists in
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40%). Only those guests were includ
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accommodation, meals and health off
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Exploring The Relationship Between
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proposed at 1975 by Cskiszentmihaly
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Table 1 Participant information ana
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Table 3 Well-being analysis result
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Csikszentmihalyi, M.,(1990), Flow:
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evident in Ancient Greece and Rome.
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Resort spas - Sometimes called ‘a
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Page 333 and 334: From this survey, we selected sever
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Page 339 and 340: Figure 1. The main factors of quali
Page 341 and 342: Surgical medical touristic market T
Page 343 and 344: • Seamless services: The professi
Page 345 and 346: of price-advantage segment. Due to
Page 347 and 348: Appendix 1. The characteristics of
Page 349 and 350: Appendix 2. The characteristics of
Page 351 and 352: Introduction Arguments for the need
Page 353 and 354: The DOSTWELL Wellness Quality Seal
Page 355 and 356: The statistics obtained from the su
Page 357 and 358: Table 1 Sample of the Classificatio
Page 359 and 360: Goebel, G., Kapfensteiner, C., Wenz
Page 361 and 362: interest activity and health and we
Page 363 and 364: performance calls for a unity of wi
Page 365 and 366: Table 2 - Learning Commitment Analy
Page 367 and 368: higher the tourists satisfaction in
Page 369 and 370: supporting factors and resources, d
Page 371 and 372: Sustainable Wellness Tourism Destin
Page 373 and 374: In tourism marketing Savonlinna has
Page 375 and 376: The role and actions of Savonlinna
Page 377 and 378: Haaga-Helia (2010). DP in Experienc
Page 379 and 380: Hall, M. (2003) Spa and Health Tour
Page 381: excellent capabilities. Despite of
Page 385 and 386: thrills and excitement which someti
Page 387 and 388: The actual responses were compared
Page 389 and 390: therapies such as Feldenkrais, acup
Page 391 and 392: Table 2: Average Number of Employee
Page 393 and 394: As expected, Day Spas and Beauty Sp
Page 395 and 396: Snoj & Mumel, 2002). Furthermore, r
Page 397 and 398: Cooper, C. P., Fletcher, J., Noble,
Page 399 and 400: The Exploration of the Perceived Tr
Page 401 and 402: The key question in market segmenta
Page 403 and 404: significantly from each other. Ther
Page 405 and 406: Table 3 Cross-table of Background o
Page 407 and 408: 4. Travel benefit perception reflec
Page 409 and 410: http://www.oxfordreference.com/view
Page 411 and 412: summary or as a commonly accepted b
Page 413 and 414: Third, these proxy prototypes were
Page 415 and 416: Table 2 Main travel purpose of the
Page 417 and 418: Table 4 Non-response shares for des
Page 419 and 420: Figure 1 Image positions of five As
Page 421 and 422: Figure 2 Image positions of five Eu
Page 423 and 424: piecemeal hypothesis and an undiffe
Page 425 and 426: Taasci, A.D.A. and Kozak, M. (2006)
Page 427 and 428: Among the economic factors determin
Page 429 and 430: The demographic profile of the dent
Page 431 and 432: The main part of the tourists’ ex
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Interview II was with the Chief Den
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anchor point of the dental tourism
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The country itself could profit muc
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Appendix
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