Health, Wellness and Tourism: healthy tourists, healthy business ...

performance calls for a unity of will and strength, by using one’s will to direct the exertion of
muscular strength. It is coordinated with breathing. Better muscles and tendons mean better
health and shape, more resistance, flexibility, and endurance. Yijinjing can interact with both
physical and psychological levels. It can be enhanced if one can practice with the following
four tips: (1) Practice with perseverance and patience; (2) Watch what one eats, be sure to
have a balanced nutrition; (3) Have a regulated everyday schedule; (4) Have a peace of mind,
do not impose, do not have too many desires.
Research Framework
Research Framework
The goal of this study is to explore the relationship among people’s satisfaction, leisure
involvement and health benefit of health and well-being tourism, analyze whether if the
increase of satisfaction would result in tourists’ leisure involvement, and whether if leisure
involvement would promote health benefit. The research framework of this study is shown in
Figure 1.
Product
Satisfaction
H1
Leisure
Involvement
H2
Health
Benefit
H3
Figure 1 - Research Framework
Hypothesis
Iso-Ahola & Weissinger (1984) mentioned leisure experience associated leisure dispositions
would ease the health dimension created by stress. Hull (1990) proposed leisure activities
would promote positive mind set and affect health. In addition, in serious leisure activities, the
stronger the leisure commitment, the higher the leisure benefit (Stebbins, 1982). Therefore,
this study’s research hypothesis included the following:
H1: Product satisfaction has positive effect on leisure involvement.
H2: Product satisfaction has positive effect on health benefit.
H3: Leisure involvement has positive effect on health benefit.
Surveying
The variables measured in this study included satisfaction, leisure involvement, and health
benefit. The five factor dimensions of satisfaction were health and well-being tourism, health
and well-being activities, healthy diets, healthy environment, and health products. The
dimensions of leisure involvement were invested time and seriousness. Health benefits
included health, relaxation, anti-aging, sense of accomplishment, and body shaping. The
above items would be measured using Likert’s five-point scale. The subjects of this study
were people staying at Jing-Mei Villa and practicing Da-Muo Yijin Kung; random sampling
were used and 78 questionnaire were distributed and all 78 of them were collected, effective
return rate was 100%.