Health, Wellness and Tourism: healthy tourists, healthy business ...

Analysis
Product and Service Satisfaction Analysis
The analysis of product and service satisfaction is shown in Table 1. Results showed the top 6
most satisfaction items were fresh air, healthy food, Ganoderma tea, owner’s warm
hospitality, dining procedure, and moving meditation. Satisfactions for other leisure activities
were relatively lower.
Factor analysis for product and service was done by using KMO statistics and its value is
0.560, and Sphericity test Chi-Square value is 0.342.97, both reached significant level. Five
factors were extracted from product and service dimension through factor analysis, and the
accumulated explained variance was 75.818%. Factor one included item such as Eastern
Coastal Trip, and was named health and well-being tourism, with an explained value of
19.21% and reliability analysis Cronbach α value of 0.7399. Factor two included moving
meditation and sitting meditation so it was named as heath and well-being activity, and its
explained value was 17.476% and reliability analysis Cronbach α value was 0.8792. Factor
three included healthy food and dining procedure, therefore, it was named as healthy diet. Its
explained value was 15.981% and reliability analysis Cronbach α value was 0.8911. Factor
four included fresh air and visual landscape, which is related more to the environment,
therefore, it is named as healthy environment. Its explained value was 14.117% and reliability
analysis Cronbach α value was 0.6611. Factor five was Ganoderma tea which is a health
product, so this factor was named health product, and its explained value was 9.033%
Table 1 - Satisfaction analysis of produce and service
Dimension Product and Mean Standard Factor Eigenvalue Explained
Service Factor
Deviation Loading
Variance
Health and Eastern Coastal
well-being Trip
4.0972 0.5607 0.815 2.305 19.210
tourism Guan-Shan Water
Park Trip
3.8750 0.6700 0.807
Hong-Ye Hot
Spring Trip
3.9583 0.6377 0.593
Owner’s warm
hospitality
4.5000 0.5566 0.575
Yuan-Sen Botanic
Garden Trip
3.7222 0.8088 0.913
Heath and Moving Meditation 4.5000 0.6920 0.914 2.097 17.476
well-being Sitting Meditation
activity
4.4722 0.7501 0.879
Healthy diet Healthy Food 4.5556 0.5787 0.924 1.918 15.981
Dining procedure 4.5000 0.6051 0.915
Healthy Fresh air 4.5972 0.5731 0.792 1.694 14.117
environment Visual Landscape 4.2778 0.6548 0.747
Health
products
Ganoderma tea 4.5278 0.5807 0.85 1.084 9.033
Leisure Involvement
Analysis of student’s leisure involvement is shown in Table 2. The result indicated that their
involvement is above average, with the highest score in seriousness level, followed by
practice time and frequency.