Health, Wellness and Tourism: healthy tourists, healthy business ...

different aspects of the Tunisian medical tourism offer. The components listed are
respectively related to social, emotional and epistemic values.
Health care professionals can get more out of these value dimensions, for example by creating
their own blogs or forums, around which they will be able to rally real virtual communities,
thus improving access to information and creating positive word-of-mouth.
The conditional value of the Tunisian medical tourism offer is based on certain aspects of
Western health care systems, such as long waiting lists and the lack of coverage for certain
operations. It would be interesting to communicate more about these issues.
From a managerial viewpoint, the results obtained are a first attempt to enlighten managers on
the major dimensions of the value perceived by medical tourists and on the relative
contribution of each dimension to the perception of value. The goal is to better understand the
needs of medical tourists and thus to better guide their choices and marketing decisions.
From a theoretical viewpoint, these results are a first step in developing a synthetic theoretical
model incorporating the dimensions of both the perceived value in the context of a medical
tourism experience and the usefulness of the Internet in the same context. It is also a first step
towards understanding the key dimensions of perceived value and their impact on behavioural
consequences in a medical tourism context. The ultimate goal is to operationalize the
dimensions of perceived value and test their impact on satisfaction and behavioural
consequences.
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