Health, Wellness and Tourism: healthy tourists, healthy business ...

Table 1: Size of hotel and operator
Familyoperated
No Yes Total
Size 100 16 5 21
Total 26 38 64
A similar relationship can be found between operator and seasonality (p = 0.005, V = 0.245),
with a clear but again non-deterministic tendency of seasonal hotels to be family-operated
(Table 2). There is a clearly visible connection between type of ownership and price level. A
cluster analytical classification according to seasonality, size and type of ownership suggests
to segment the set of hotels in 1) small family owned hotels with a large seasonality share, 2)
large year-round hotels run by chains and 3) small, family owned but also whole-year open
hotels. On the other hand, except for the number of stars the price level is not visibly related
to size, seasonality or ownership.
Table 2: Operator and seasonality
Familyoperated
No Yes Total
Seasonality no 38 49 87
yes 9 38 47
Total 47 87 134
Location and surroundings
The vast majority of Austrian wellness hotels lie in mountainous areas (70%), whereby in 9
cases there are mountainous surroundings as well as a lake (which is coded as “mountainous”
in