Health, Wellness and Tourism: healthy tourists, healthy business ...

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The Széchenyi Bath The Széchenyi Thermal Bath in one of the largest spa complexes in Europe which was built in 1913. The bath was expanded in 1927 with a public bathing department for gentlemen and ladies and a beach site. In the middle of the 1960s, a daytime hospital was built. The reconstruction of the pools of the swimming section was completed in 1999. Further reconstructions and product innovations were made during the last years. The water of the bath contains calcium, magnesium, hydro-carbonate, sodium and sulphate, with a significant content in fluoride and metaboric acid. Therapeutic is suggested for degenerative joint diseases, chronic and sub-acute arthritis. The bath has a swimming pool with water filtering and circulation device, adventure pool, and thermal sitting pool, group thermal bath with adventure pool and group stream-baths. The water temperature is between 27 – 38 ºC. The tasks of marketing finance, controlling and administration are centralised, the bath is responsible for the daily operation. The bath provides daily hospital, medical and wellness services. There are two main target audience, the domestic and the international markets. In the frame of the different investment plans 3.5 billion Hungarian forint was invested into the renovation of the bath and the development of services. The guests are mostly satisfied with the services. There are some fields which have to be developed. These are the level of services and the foreign language knowledge of the personal. The Lukács Bath In the 12 th century, knights of the order of Saint John engaging in curing the sick settled in the area of today’s Lukács Bath. The bath operated through the time of Turks but the energy of the springs were used primary to produce gunpowder and for grinding wheat. The first department to ensure complex thermal bath facilities, daytime hospital was established in 1979 in the Lukács Thermal Bath. The swimming pools were rebuilt and modernised from 1999 in more phases. The hot spring water contains calcium, magnesium, hydrogen-carbonate and sulphate, chloride, sodium and fluoride ions. Therapeutic is suggested for degenerative diseases, chronic and sub-acute arthritis, spinal deformity, discus hernia, neuralgia and post-accident rehabilitation. The bath has swimming pools, adventure pool, thermal bath and underwater traction bath. The Lukács Bath profile is a medical bath. In three beat between 2005 – 2009 all together 2,7 billion Hungarian forint was invested in the development of the Lukács bath., which affected the daily hospital, the thermal bath, the sun suit and the wellness services. The centralisation is the same than in the case of Gellért and Széchenyi bath. The guest are coming mostly from the domestic market, the bath is not familiar for the international guests. The guest’s satisfaction is lower in the Lukács bath as in the Gellért and Széchény bath. The Rudas Spa The centrepiece of the bath today, the Turkish bath, was built during the 16 th century in the period of the Turkish occupation. Below the 10 m diameter dome, sustained by 8 pillars, there is an octagonal pool. The thermal bath has been visited from 1936 on exclusively by men. The swimming pool, operating as a therapeutic swimming facility and with a sauna, was built in 1896.
The water is radio-active and contains calcium-magnesium-hydrogen-carbonate, sodium, sulphate and fluoride ions. Therapeutic is suggested for degenerative joint diseases, chronic and sub-acute arthritis, discus hernia and neuralgia. The bath has steam pools and swimming pool. The water temperature is between 16 – 42 ºC. The bath the similar services as the mentioned 3 baths. The difference is the activity on the programs for the Jung generation, for example the Cinetrip SParty. The centralisation is the same than in the Gellért, in the Széchenyi and in the Lukács bath. The domestic and the international market are equally important for the bath. As mentioned above in three spas are daily hospitals, in the Gellért bath, in the Széchenyi bath and in the Lukács bath, which is a separate part in the bath. It determines the profile of the bath too. Complex therapies are needed and constant doctor attendance. Cooperation with National Health Service, with the hospitals has to be stronger. Also connections with foreign (public) health funds can cause an increment in the number of visitors in the future. Nowadays prevention is important as well, and therefore the bath has to focus not only on the ill, elder people. The product innovation and the services have to focus on the need of the inhabitants of Budapest, the domestic and the international market as well. Results This research noted measures the historical evolution of the spa market in Budapest and the curve of demand by the number of guests visiting the most important spas in the capital city of Hungary in the years 1995 – 2008. We analysed the number of guest arrivals at the public accommodation in Budapest, to prepare a destination life cycle for the capital city of Hungary and the number of visitors’ at the most important spas in Budapest to prepare a product life cycle for the spas. We can see on Figure 1 that the destination life cycle of Budapest is in the stagnation phase. After an increase from 2002 the guest flow stabilized in the years of 2004- 208. Figure 1 3000000 2500000 2000000 1500000 1000000 500000 0 Tour i st a r r i v a ls of publ i c a c c omoda t i ons in B uda pe st be t we e n 2 0 0 2 - 2 0 0 9 2002 2003 2004 2005 2006 2007 2008 2009 year s Source: Central Statistical Office, own illustration Inter national tour ist ar r ivals Domestic tour ist ar r ivals Total
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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will replace chemical materials; ad
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Issues in Co-branding and Co-creati
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producers of the cosmecuticals to a
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Lee, C. L. & Decker, R. (2008). A s
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scheme, although this theoretically
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study identifying the motivation of
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highlighted by Folland et al (2001)
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ackgrounds is expected to accomplis
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Understanding mature traveller’s
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attention to the mature travellers
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Table 1 Travellers’ demographic p
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• To distinguish spring and spa t
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Budapest’s thermal spas on screen
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Budapest as film location The power
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Usually viewers attach an icon to t
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In the second part of the questionn
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Riley R. & Van Doren C. (1992) Movi
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health as “a state of complete ph
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how much exercise they get. Two-thi
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arts, comedy clubs and festivals) w
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The use of the internet in wellness
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The main characteristics of Portugu
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29 Termas de Unhais da Serra 30 Ter
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ongoing consumer and industry resea
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Name Table 2. Spa websites analysed
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more than a handful of links were o
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Health Spa and Wellness - Competiti
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The Czech Republic is rich in spas
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Foreign Exchange Receipts and Expen
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the total fertility exceeded the va
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1. Waters - the internal and extern
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• N - Postoperative and posttraum
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Foreign guests at accommodation fac
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Table 6 shows the number of guests
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M. Zuckerman defines wellness as pr
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Today´s health spa hotels are most
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without spa facilities and service
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Ten Spa Domains. Downloaded from: h
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customer is value, which at each gi
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experiences that renew the spirit.
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eigenvalue 3.668, function 2 explai
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The results of this study support t
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Smith M, & Puczko´ L (2009). Healt
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and Bushell (2009, 11) have defined
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listed reasons in more general leve
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One 54 (13.3) Yes 180 (44.3) 2-4 21
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Discussions and Conclusions The aim
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Kelly, C. & Smith, M. (2009). Holis
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While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
Page 195 and 196: Mueller H. and Lanz-Kaufmann E. (20
Page 197 and 198: The term multidimensional scaling (
Page 199 and 200: Figure 3 shows the split of bednigh
Page 201 and 202: Note: Objects: 32. Proximities: 496
Page 203 and 204: Group one account for 37% of the va
Page 205 and 206: Measurement of Tourism-oriented Asp
Page 207 and 208: Social indicator systems Social ind
Page 209 and 210: 1999/2000, Table 1. presents the me
Page 211 and 212: However, according to Table 1, it a
Page 213 and 214: Since the TSTAR database does not h
Page 215 and 216: the hundred happiest settlements re
Page 217 and 218: Managing Cost, Revenue and Yield in
Page 219 and 220: Method: A Case Study Approach The a
Page 221 and 222: methodologies, and educational trav
Page 223 and 224: and times the data was collected, F
Page 225 and 226: SALA RIES AN D W AGES 18.17% PROFES
Page 227 and 228: Table 11 Treatment and revenue rate
Page 229 and 230: Measurement of the Economic Impacts
Page 231 and 232: o The macro and micro environment r
Page 233 and 234: Employment impacts During our analy
Page 235 and 236: • The examined wellness hotels we
Page 237 and 238: Total number of available beds (acc
Page 239 and 240: • Our analysis showed that new jo
Page 241 and 242: City of Budapest is seen as a touri
Page 243 and 244: of the area will also grow by marke
Page 245: of the case studies will be present
Page 249 and 250: Conclusions In our changing environ
Page 251 and 252: no exception. Already, patients are
Page 253 and 254: Data regarding levels of training o
Page 255 and 256: Figure 2 - Graph showing price will
Page 257 and 258: Table 13 - Typical hospital costs f
Page 259 and 260: that people willing to pay slightly
Page 261 and 262: Continue follow-up care in the UK F
Page 263 and 264: HEALTH TOURISM IN IZMIR: POTENTIAL,
Page 265 and 266: • Service provided within the ins
Page 267 and 268: Table 2 - SWOT Analysis of Health T
Page 269 and 270: 16. Increasing interest in alternat
Page 271 and 272: APPENDIX 1 Interview Questions 1. M
Page 273 and 274: point of view it means wholeness as
Page 275 and 276: Men Women International Playboy, Me
Page 277 and 278: elderly wanted to look like, to act
Page 279 and 280: Table 4. The number of experienced
Page 281 and 282: emains an open question when the sh
Page 283 and 284: Most important criteria when bookin
Page 285 and 286: The study investigates the performa
Page 287 and 288: The survey was distributed to 400 u
Page 289 and 290: Conclusions and Discussion In this
Page 291 and 292: A Comparative Analysis of Spa Touri
Page 293 and 294: year-long Ottoman occupation: the T
Page 295 and 296: although unintentionally, represent
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separated and I don't like being st
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Creighton, M. (1997): Consuming Rur
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Does tourism really contribute to o
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Africa (mainly Cape Verde, Angola a
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The theoretical significance of und
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Veenhoven (2005:61) “quality-of-l
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Brunt and Courtney (1999). Brunt, P
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Expectations of Health Tourists in
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40%). Only those guests were includ
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accommodation, meals and health off
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Exploring The Relationship Between
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proposed at 1975 by Cskiszentmihaly
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Table 1 Participant information ana
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Table 3 Well-being analysis result
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Csikszentmihalyi, M.,(1990), Flow:
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evident in Ancient Greece and Rome.
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Resort spas - Sometimes called ‘a
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analytic model has several methodol
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From this survey, we selected sever
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Gulliver in the land of giants? The
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emergency cases. As the commonly kn
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Figure 1. The main factors of quali
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Surgical medical touristic market T
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• Seamless services: The professi
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of price-advantage segment. Due to
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Appendix 1. The characteristics of
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Appendix 2. The characteristics of
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Introduction Arguments for the need
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The DOSTWELL Wellness Quality Seal
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The statistics obtained from the su
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Table 1 Sample of the Classificatio
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Goebel, G., Kapfensteiner, C., Wenz
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interest activity and health and we
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performance calls for a unity of wi
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Table 2 - Learning Commitment Analy
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higher the tourists satisfaction in
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supporting factors and resources, d
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Sustainable Wellness Tourism Destin
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In tourism marketing Savonlinna has
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The role and actions of Savonlinna
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Haaga-Helia (2010). DP in Experienc
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Hall, M. (2003) Spa and Health Tour
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excellent capabilities. Despite of
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Australian Wellness Tourism Provide
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thrills and excitement which someti
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The actual responses were compared
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therapies such as Feldenkrais, acup
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Table 2: Average Number of Employee
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As expected, Day Spas and Beauty Sp
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Snoj & Mumel, 2002). Furthermore, r
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Cooper, C. P., Fletcher, J., Noble,
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The Exploration of the Perceived Tr
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The key question in market segmenta
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significantly from each other. Ther
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Table 3 Cross-table of Background o
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4. Travel benefit perception reflec
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http://www.oxfordreference.com/view
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summary or as a commonly accepted b
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Third, these proxy prototypes were
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Table 2 Main travel purpose of the
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Table 4 Non-response shares for des
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Figure 1 Image positions of five As
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Figure 2 Image positions of five Eu
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piecemeal hypothesis and an undiffe
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Taasci, A.D.A. and Kozak, M. (2006)
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Among the economic factors determin
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The demographic profile of the dent
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The main part of the tourists’ ex
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Interview II was with the Chief Den
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anchor point of the dental tourism
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The country itself could profit muc
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Appendix
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