Health, Wellness and Tourism: healthy tourists, healthy business ...

• Our analysis showed that new job generation as a KPI to measure the impacts of
tourism developments have important shortcomings, which makes it’s calculation
more difficult. In the case of the number of newly created jobs one needs to take into
account the outsourcing of services – the additional jobs generated outside the unit at
service partners.
• In the case of the studied projects we found that the investment cost of creating a new
job is 110k – 150k Euro (~30-40M HUF), in case of small hotels this value was 55k –
66k Euro (15-18M HUF). The financial support per new job was found to be in the
range of 11k-55k Euro (3-15M HUF).
• Both studies found that 1 unit of health tourism financial support generated altogether
6 unit of investment.
• The highest profit generation was found in hotel developments. Hotels also generated
the highest revenue and tax payments.
• Tourism units pay 15-24% of their revenue to the central budget and the local
government. Local governments receive ~20% of all taxes paid by the units.
• When analyzing the local government revenues, we found that over the study
timeframes, the tourism related revenue increased consistently which was still further
increased by the tourism tax.
• The studied tourism development projects generated dynamic tourism developments in
the host cities (which yielded significant local government revenue increase).
• Tourism activity in general is sensitive to the macro-economic environment. This was
confirmed by our analysis: in 2006 the Hungarian Government introduced fiscal
restrictions and later in 2008 Q4 the world economic crisis further depressed the
economic environment. Unemployment increased, companies cut back on spending
and events. As a result new hotels experienced a fall in guest nights, which further
increased the difficulties of the introductory years.
• The dynamic increase of tourism and tourism related revenues at the host cities clearly
show the indirect impacts of tourism development projects.
References:
Medlik, S – Ingram, H (2000): The Business of Hotels, BH Fourth Edition
Mundruczó Györgyné – Szennyessy Judit (2005): A Széchenyi Terv egészségturisztikai
beruházásainak gazdasági hatásai. Turizmus Bulletin IX. évfolyam 3. szám
Mundruczó Györgyné (2010): A támogatott turisztikai beruházások gazdasági hatásai.
Résztanulmány, ÁSZKUT
Raffay et al (2007): A ROP Program intézkedések hatékonyságjavítását célzó értékelő
tanulmány. Kutatási zárójelentés.
Tribe, J (1999): The Economic of Leisure and Tourism, Butterworth-Heinemann, 2 nd Edition
www.ksh.hu, Regionális adatok, 2001-2008
www.otm.hu EU-ROP pályázati adatok