Health, Wellness and Tourism: healthy tourists, healthy business ...

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Table 5 The experienced spa services (the number of mentions). Source: own research, 2009 Conclusions Presently the examined spa (as well, as, most of Hungarian and CEE spas) incorporate only few of the metatrends and trends, identified above, in their wellness offers. A key characteristic of these spas is that they concentrate on the physical aspects of wellness such as equipment variety, water quality and interior design. The underlying spiritual aspects and the resulting sophistication of the soft service components are not addressed yet. Some of these are missing completely: there are few gender-specific services and where such exists, these are offered to women only. Similarly ‘balance” in its wider meaning is rarely discussed. The most existent trend is that of serving children – these offers however address fun and experiences, but not health. However this does not seems to be a disadvantage on current markets as actual visitors do require trend-related offers. Guests would require more services related to the food and beverages component of the spas (to have healthier or green food, child friendly menus, good cafeteria and good selection of wines). Even though it has not been formulated in this way, it is easy to identify the trend of “body in balance” behind these wishes. As a second group of missing services, the visitors mentioned the need for more specialized wellness services such as different massages offers, more sport and fitness services for the younger generation too – which we linked to the “work/life balance” trend. Families with young children would require baby services such as babysitting or kindergarten in the spa, playground, according to “children’s spa”. As contrasted to the few such ideas, the majority of the guests mentioned different infrastructure items, as more pools, more resting beds with tables – these can’t be classified to trends. The research showed that visiting a spa became a trendy way of spending leisure time for lots of people. The visitors experienced the spa in general (the thermal basin and wellness pools), with a few wellness services. More complex and multi-layered wellness experiences are rarely sought of. Based on the above findings we can draw the conclusion that the development of wellness in Hungary is mostly media-driven. Neither spa services nor the visitors reflect on the metatrends and trends identified in life-style media. Thus media coverage is not based on existing offers but rather envisages the – possible – future of wellness in Central Europe. It
emains an open question when the sharp competition among recently opened spas will force these establishments to compete on the level of innovative service developments. Summarizing our issues, we can draw the following inferences: � According to Illing, Hungarian spa-goers have different motivations behind visiting spas, than US guests (or even Western-European visitors). Regeneration and rejuvenation is in focus only among a few visitors, most of them are interested only in pampering or having fun with friends and/or family. � The metatrends and trends identified in online and printed magazines are not commonplaces among Hungarian tourist, neither among spas. Some of the trends are not present at all (e.g. masculine emancipation), but as it turned out from the research, spa-goers don’t even miss these services. � The trends highlighted in magazines are not catching out in present spa-supply, but they show the future, on one hand in demand, on the other in spa supply. This induction is underpinned by the growing importance of children and their needs in a spa. References Formádi, K., Miller, J. [2008] Making Tourism Work. Final report to the Leonardo da Vinci pilot project. University of Pannonia, Veszprém Erfurt-Cooper, P., Cooper, M. [2009] Health and Wellness Tourism. Spas and Hot Springs. Aspects of Tourism, edited by Cooper, Ch., Hali, C. M., Timothy, D. J. Channel View Publications, Bristol Illing, K. T. [2009] Gesundheitstourismus und Spa-Management Oldenbourg Verlag, München Miller, J. Wellness. Educational Material for the Making Tourism Work: An Initiative for the health and wellness tourism sector. Leonardo da Vinci pilot course, 2006-2008 Smith, M., Puczkó, L. [2009] Health and Wellness Tourism Elsevier, London Definition of wellness http://www.definitionofwellness.com/ Internet www.beautifulbreak.com www.bultins.com www.blumau.com www.merchantcircle.com www.sarvarfurdo.hu www.sonnentherme.at www.whynotmenspa.com www.annabelkarmel.com
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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will replace chemical materials; ad
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Issues in Co-branding and Co-creati
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producers of the cosmecuticals to a
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Lee, C. L. & Decker, R. (2008). A s
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scheme, although this theoretically
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study identifying the motivation of
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highlighted by Folland et al (2001)
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ackgrounds is expected to accomplis
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Understanding mature traveller’s
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attention to the mature travellers
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Table 1 Travellers’ demographic p
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• To distinguish spring and spa t
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Budapest’s thermal spas on screen
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Budapest as film location The power
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Usually viewers attach an icon to t
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In the second part of the questionn
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Riley R. & Van Doren C. (1992) Movi
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health as “a state of complete ph
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how much exercise they get. Two-thi
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arts, comedy clubs and festivals) w
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The use of the internet in wellness
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The main characteristics of Portugu
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29 Termas de Unhais da Serra 30 Ter
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ongoing consumer and industry resea
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Name Table 2. Spa websites analysed
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more than a handful of links were o
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Health Spa and Wellness - Competiti
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The Czech Republic is rich in spas
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Foreign Exchange Receipts and Expen
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the total fertility exceeded the va
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1. Waters - the internal and extern
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• N - Postoperative and posttraum
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Foreign guests at accommodation fac
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Table 6 shows the number of guests
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M. Zuckerman defines wellness as pr
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Today´s health spa hotels are most
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without spa facilities and service
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Ten Spa Domains. Downloaded from: h
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customer is value, which at each gi
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experiences that renew the spirit.
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eigenvalue 3.668, function 2 explai
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The results of this study support t
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Smith M, & Puczko´ L (2009). Healt
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and Bushell (2009, 11) have defined
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listed reasons in more general leve
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One 54 (13.3) Yes 180 (44.3) 2-4 21
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Discussions and Conclusions The aim
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Kelly, C. & Smith, M. (2009). Holis
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While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
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Method: A Case Study Approach The a
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methodologies, and educational trav
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and times the data was collected, F
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SALA RIES AN D W AGES 18.17% PROFES
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Table 11 Treatment and revenue rate
Page 229 and 230: Measurement of the Economic Impacts
Page 231 and 232: o The macro and micro environment r
Page 233 and 234: Employment impacts During our analy
Page 235 and 236: • The examined wellness hotels we
Page 237 and 238: Total number of available beds (acc
Page 239 and 240: • Our analysis showed that new jo
Page 241 and 242: City of Budapest is seen as a touri
Page 243 and 244: of the area will also grow by marke
Page 245 and 246: of the case studies will be present
Page 247 and 248: The water is radio-active and conta
Page 249 and 250: Conclusions In our changing environ
Page 251 and 252: no exception. Already, patients are
Page 253 and 254: Data regarding levels of training o
Page 255 and 256: Figure 2 - Graph showing price will
Page 257 and 258: Table 13 - Typical hospital costs f
Page 259 and 260: that people willing to pay slightly
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Page 263 and 264: HEALTH TOURISM IN IZMIR: POTENTIAL,
Page 265 and 266: • Service provided within the ins
Page 267 and 268: Table 2 - SWOT Analysis of Health T
Page 269 and 270: 16. Increasing interest in alternat
Page 271 and 272: APPENDIX 1 Interview Questions 1. M
Page 273 and 274: point of view it means wholeness as
Page 275 and 276: Men Women International Playboy, Me
Page 277 and 278: elderly wanted to look like, to act
Page 279: Table 4. The number of experienced
Page 283 and 284: Most important criteria when bookin
Page 285 and 286: The study investigates the performa
Page 287 and 288: The survey was distributed to 400 u
Page 289 and 290: Conclusions and Discussion In this
Page 291 and 292: A Comparative Analysis of Spa Touri
Page 293 and 294: year-long Ottoman occupation: the T
Page 295 and 296: although unintentionally, represent
Page 297 and 298: separated and I don't like being st
Page 299 and 300: Creighton, M. (1997): Consuming Rur
Page 301 and 302: Does tourism really contribute to o
Page 303 and 304: Africa (mainly Cape Verde, Angola a
Page 305 and 306: The theoretical significance of und
Page 307 and 308: Veenhoven (2005:61) “quality-of-l
Page 309 and 310: Brunt and Courtney (1999). Brunt, P
Page 311 and 312: Expectations of Health Tourists in
Page 313 and 314: 40%). Only those guests were includ
Page 315 and 316: accommodation, meals and health off
Page 317 and 318: Exploring The Relationship Between
Page 319 and 320: proposed at 1975 by Cskiszentmihaly
Page 321 and 322: Table 1 Participant information ana
Page 323 and 324: Table 3 Well-being analysis result
Page 325 and 326: Csikszentmihalyi, M.,(1990), Flow:
Page 327 and 328: evident in Ancient Greece and Rome.
Page 329 and 330: Resort spas - Sometimes called ‘a
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analytic model has several methodol
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From this survey, we selected sever
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Gulliver in the land of giants? The
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emergency cases. As the commonly kn
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Figure 1. The main factors of quali
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Surgical medical touristic market T
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• Seamless services: The professi
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of price-advantage segment. Due to
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Appendix 1. The characteristics of
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Appendix 2. The characteristics of
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Introduction Arguments for the need
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The DOSTWELL Wellness Quality Seal
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The statistics obtained from the su
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Table 1 Sample of the Classificatio
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Goebel, G., Kapfensteiner, C., Wenz
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interest activity and health and we
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performance calls for a unity of wi
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Table 2 - Learning Commitment Analy
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higher the tourists satisfaction in
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supporting factors and resources, d
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Sustainable Wellness Tourism Destin
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In tourism marketing Savonlinna has
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The role and actions of Savonlinna
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Haaga-Helia (2010). DP in Experienc
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Hall, M. (2003) Spa and Health Tour
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excellent capabilities. Despite of
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Australian Wellness Tourism Provide
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thrills and excitement which someti
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The actual responses were compared
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therapies such as Feldenkrais, acup
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Table 2: Average Number of Employee
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As expected, Day Spas and Beauty Sp
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Snoj & Mumel, 2002). Furthermore, r
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Cooper, C. P., Fletcher, J., Noble,
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The Exploration of the Perceived Tr
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The key question in market segmenta
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significantly from each other. Ther
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Table 3 Cross-table of Background o
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4. Travel benefit perception reflec
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http://www.oxfordreference.com/view
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summary or as a commonly accepted b
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Third, these proxy prototypes were
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Table 2 Main travel purpose of the
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Table 4 Non-response shares for des
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Figure 1 Image positions of five As
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Figure 2 Image positions of five Eu
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piecemeal hypothesis and an undiffe
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Taasci, A.D.A. and Kozak, M. (2006)
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Among the economic factors determin
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The demographic profile of the dent
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The main part of the tourists’ ex
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Interview II was with the Chief Den
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anchor point of the dental tourism
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The country itself could profit muc
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Appendix
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