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Health, Wellness and Tourism: healthy tourists, healthy business ...

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Table 3 - Surgical outcomes of Apollo, Spire <strong>and</strong> the NHS<br />

Measure Apollo Spire NHS average<br />

3 year revision rate - hip replacements 1.17% 0.8% 1.3%<br />

3 year revision rate - knee replacements 0.0% 1.0% 1.3%<br />

Mortality rate - hip replacements 0.0% 3.2% 6.4%<br />

Mortality rate - knee replacements 0.0% 3.6% 6.3%<br />

C. difficile rate (per 1,000 bed days) Nil 0.02 1.56<br />

Wound infection rate - hip replacements 0.6% 0.3% 0.9%<br />

Wound infection rate - knee replacements 0.42% 0.04% 0.5%<br />

Both Apollo <strong>and</strong> Spire hospitals are regulated by external bodies, ensuring st<strong>and</strong>ards are<br />

maintained. In both the UK <strong>and</strong> India, patients were satisfied with the treatment received.<br />

UK citizens receiving treatment in India are prepared to recommend treatment at Apollo.<br />

However, the follow-up care currently provided by Apollo does not meet the guidelines<br />

recommended by the British Orthopaedic Association (BOA).<br />

Patient satisfaction (including cultural issues)<br />

Interviews with patients revealed that patients sought treatment in India due to the low cost,<br />

high level of expertise in India, previous experience of difficulties within the NHS <strong>and</strong> long<br />

waiting lists in the NHS. Apollo was specifically chosen by the patients due to the hospital’s<br />

reputation <strong>and</strong> efficiency with regards to dealing with patients’ needs.<br />

The patients interviewed stated that prior to travelling to Apollo their expectations were<br />

higher than what they initially experienced stating that they were slightly nervous when they<br />

arrived. This was due to the chaotic nature of the hospital when they arrived at 3am. However,<br />

they went on to state that their expectations were met when they had settled in to their private<br />

ward. All staff exceeded their expectations in the service they delivered.<br />

Cultural barriers were not reported at Apollo, there were no language barriers due to the<br />

English speaking policy within the hospital <strong>and</strong> services such as catering were tailored to the<br />

patient, with a wide range of choices available. When asked if they would advise others to<br />

travel to India they responded positively<br />

As interviews were not possible with patients who have had treatment at Spire, information<br />

from the Independent Advisory Services was used. SIHA who showed that in private<br />

hospitals in Scotl<strong>and</strong> 98% of patients would recommend the hospital to others (Independent<br />

<strong>Health</strong>care Advisory Services, 2008). The WIHA found that the average was closer to 88%<br />

(Independent <strong>Health</strong>care Advisory Services, 2008), whereas the IHAS found that 97% of<br />

people would recommend the hospital that provided their care (Independent <strong>Health</strong>care<br />

Advisory Services, 2008).<br />

Discussion<br />

The survey conducted confirmed that cost was the most common identifiable reason for<br />

influencing discretionary health spending. Although it was theorised that due to the highly<br />

price sensitive nature of health insurance, people willing to pay the least for insurance would<br />

be the most likely to accept treatment abroad due to cost implications, the survey indicated

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