Health, Wellness and Tourism: healthy tourists, healthy business ...

seems that the internal motivations (push factors) of wellbeing tourism are rather same in
different parts of world (e.g. relaxation and rejuvenation). There was no possibility to
compare the pull factors of this study to other studies as the authors have no knowledge if the
pull factors of wellbeing tourism have previously been studied. The literature review showed
that there are different motivation batteries and statements used in wellbeing and wellness
studies, and many of them are connected to some particular subsector of wellness tourism, are
focused on push factors or are formed just for the particular study implemented. It would be
important to develop a scale (including push and pull factors) that could be used in
international studies and wider in wellness and wellbeing tourism – not just in some
subsector.
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