Health, Wellness and Tourism: healthy tourists, healthy business ...

Kai Illing, Professor, Joanneum, Austria
Kaija Lindroth, Degree Program Manager, HAAGA-HELIA, Finland
László Puczkó, Managing director, Xellum Ltd, Hungary
Melanie Smith, Senior Lecturer, Corvinus University of Budapest, Hungary
Pauline Sheldon, Professor, University of Hawaii, USA
Rob Davidson, Senior Lecturer in Business Travel & Tourism, University of Westminster,
UK
Roos Gerritsma, Docent, InHolland, The Netherlands
Sheila Flanagan, Director, DIT, Dublin, Ireland
Sonia Ferrari, Professor of Place, Tourism and Museum Marketing, Università della Calabria,
Italy
Tamara Rátz, Head of Institute, Institute of Tourism, Kodolányi János College, Hungary
KEYNOTES
ÁKOS KOZÁK
Economist, sociologist. He has been a teacher of Budapest Business School for 15 years. He
has been a colleague of GfK Hungária Market Research Institute for 20 years, and managing
director of the company since 1993.
He earned his degrees at the College of Commerce & Catering and then at the Eötvös Lóránd
University of Budapest where he majored in Media Studies and Journalism and Sociology.
His special fields are trade, consumer panel research and the research of media use habits.
He is the president of the Hungarian Marketing Association; a member of the Board of the
Hungarian Advertising Association; a member of the Association of Professional Market
Researchers; a member of the Advisory Body of the Marketing and Media Institute of the
Corvinus University of Budapest; a member of the Advisory Body of the Budapest Business
School; a member of the Communication Sub-Committee of the National Euro Coordination
Committee; a member of National Round Table on Pensioners and the Elderly; a member of
ESOMAR’s European Marketing and Sociology Organisation. Klauzál Gábor prize winner,
2008.
He is an author and co-author of several college and university lecture notes and course books
on market research. Email: akos.kozak@gfk.com
ROGER ALLEN
Roger is COO of Thermarium Spa Financial Consulting based in Tyrol, Austria. Roger has
worked in spa development, operations and management for over 15-years during which time
he has built a chain of day spas and premium health clubs, worked extensively throughout
Asia and headed spa recruitment and spa operations for Steiner Leisure. Roger has been
involved in all types of spas and worked with both venture capital and angel investors for
various spa projects.
Roger is now providing experienced client dedicated financial spa planning, conceptual and
operational development to some of the most exciting spa projects in the world.
Email: rallen@thermarium.com, www.thermarium.com
Dr. MELANIE SMITH
Melanie Smith is a Senior Lecturer and Researcher in Tourism at Corvinus University,
Budapest. Before this, she was Director of BA Tourism and MA Cultural Tourism
Programmes at the University of Greenwich in London. She is also Chair of ATLAS
(Association for Tourism and Leisure Education). She is co-author of Health and Wellness
Tourism (Butterworth-Heinemann, 2008) with László Puczkó and has written several journal