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Country Main areas Main characteristic Prices (USD) Cyprus Cosmetic, dental High skills, 1. Dental surgery, international training impl. 1671 orthopedics, for doctors, high-tech USD; 2. cardiology, IVF private centers, Facelift prominent destination vacation 5,343 USD Czech Republic Dental, cosmetic surgery, IVF, rehabilitation Poland Dentistry, cosmetic surgery, cardiology, ophthalmology, neurology Croatia Dental, cosmetic surgery Bulgaria Dental, cosmetic surgery, lifestyle treatments, IVF Hungary Dental, cosmetic surgery, orthopedics, ophthalmology High quality, low prices, close to markets (D, A), famous spas + towns Close to markets (D, RU, North-Europe), international training for doctors, high-tech private centers, success in innovation Low prices, high skills, starting networking, traditional image in vacation tourism Low cost, some high quality centers, rest is under construction, spas for rehabilitation High quality centers, highly skilled staff with international experience, first-mover hubs in Western- Hungary, unexploited innovation in cardiology 1. Dental impl. 1046 USD; 2. Facelift 4051 USD 1. Dental impl. 805 USD; 2. Facelift 3980 USD 1. Dental impl. 975 USD; 2. Facelift 4813 USD 1. Dental impl. 1166 USD; 2. Facelift 2659 USD 1. Dental impl. 882 USD; 2. Facelift 4885 USD Accredit ation 1. JCI – 4 hosp.; 2. Treatme nta. – 19 1. JCI – 4 hosp.; 2. Treatme nta. – 3 1. JCI – 0 hosp.; 2. Treatme nta. –8 1. JCI – 0 hosp.; 2. Treatme nta. – 15 1. JCI – 0 hosp.; 2. Treatme nta. –0 1. JCI – 0 hosp.; 2. Treatme nta. –28 Overall message “Treasure your health in Cyprus” – complex health +vacation experience, governmental support, med. tourism on the official national tours. site High standards, low prices, and great natural resources - image built by market players High quality with international experience, innovation, but low prices - image built by market players Complex experience, low prices Low prices, complex experience “Happy dent” – high quality, low prices, complex experience - - image built by market players, governmental support recently started
Appendix 2. The characteristics of the main source markets Country Main motivations Popular treatments Popular USA price-sensitiveness, complex treatments+holiday Middle- East highest level technology Germany motivation of public insurance, pricesensitiveness at elective treatments UK motivation of public insurance, pricesensitiv. at elective treatments, hospital infection, complex holiday general surg., cancer treatm., orthopedics, heart-bypass, cosmetic surg. heart surgery, cancer treatm., orthopedics, detox programs dental treatments, orthopedics, cosmetic-, eye surgery dental, cosmetic, orthopedic surgery, and fertility treatments destinations Asia, Latin- America, Middle-East, inside USA growing North-America, Asia, Europe Czech Republic, Hungary, and Poland Belgium, Spain, India, Hungary, and Cyprus Nr of outbound tour. arrivals (2008) ca. 540 ths. no overall estimation: UAE – 100 ths., Saudi Arabi 200 ths ca. 272 ths. ca. 75 ths (Source: Pollard 2010, Deliotte 2009, McKinsey 2009, Techniker Krankenkasse 2009, Crompton 2008, Biomedme 2009)
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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will replace chemical materials; ad
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Issues in Co-branding and Co-creati
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producers of the cosmecuticals to a
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Lee, C. L. & Decker, R. (2008). A s
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scheme, although this theoretically
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study identifying the motivation of
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highlighted by Folland et al (2001)
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ackgrounds is expected to accomplis
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Understanding mature traveller’s
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attention to the mature travellers
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Table 1 Travellers’ demographic p
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• To distinguish spring and spa t
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Budapest’s thermal spas on screen
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Budapest as film location The power
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Usually viewers attach an icon to t
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In the second part of the questionn
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Riley R. & Van Doren C. (1992) Movi
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health as “a state of complete ph
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how much exercise they get. Two-thi
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arts, comedy clubs and festivals) w
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The use of the internet in wellness
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The main characteristics of Portugu
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29 Termas de Unhais da Serra 30 Ter
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ongoing consumer and industry resea
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Name Table 2. Spa websites analysed
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more than a handful of links were o
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Health Spa and Wellness - Competiti
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The Czech Republic is rich in spas
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Foreign Exchange Receipts and Expen
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the total fertility exceeded the va
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1. Waters - the internal and extern
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• N - Postoperative and posttraum
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Foreign guests at accommodation fac
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Table 6 shows the number of guests
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M. Zuckerman defines wellness as pr
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Today´s health spa hotels are most
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without spa facilities and service
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Ten Spa Domains. Downloaded from: h
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customer is value, which at each gi
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experiences that renew the spirit.
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eigenvalue 3.668, function 2 explai
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The results of this study support t
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Smith M, & Puczko´ L (2009). Healt
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and Bushell (2009, 11) have defined
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listed reasons in more general leve
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One 54 (13.3) Yes 180 (44.3) 2-4 21
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Discussions and Conclusions The aim
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Kelly, C. & Smith, M. (2009). Holis
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While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
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Method: A Case Study Approach The a
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methodologies, and educational trav
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and times the data was collected, F
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SALA RIES AN D W AGES 18.17% PROFES
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Table 11 Treatment and revenue rate
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Measurement of the Economic Impacts
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o The macro and micro environment r
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Employment impacts During our analy
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• The examined wellness hotels we
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Total number of available beds (acc
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• Our analysis showed that new jo
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City of Budapest is seen as a touri
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of the area will also grow by marke
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of the case studies will be present
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The water is radio-active and conta
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Conclusions In our changing environ
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no exception. Already, patients are
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Data regarding levels of training o
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Figure 2 - Graph showing price will
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Table 13 - Typical hospital costs f
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that people willing to pay slightly
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Continue follow-up care in the UK F
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HEALTH TOURISM IN IZMIR: POTENTIAL,
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• Service provided within the ins
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Table 2 - SWOT Analysis of Health T
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16. Increasing interest in alternat
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APPENDIX 1 Interview Questions 1. M
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point of view it means wholeness as
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Men Women International Playboy, Me
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elderly wanted to look like, to act
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Table 4. The number of experienced
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emains an open question when the sh
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Most important criteria when bookin
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The study investigates the performa
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The survey was distributed to 400 u
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Conclusions and Discussion In this
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A Comparative Analysis of Spa Touri
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year-long Ottoman occupation: the T
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although unintentionally, represent
Page 297 and 298: separated and I don't like being st
Page 299 and 300: Creighton, M. (1997): Consuming Rur
Page 301 and 302: Does tourism really contribute to o
Page 303 and 304: Africa (mainly Cape Verde, Angola a
Page 305 and 306: The theoretical significance of und
Page 307 and 308: Veenhoven (2005:61) “quality-of-l
Page 309 and 310: Brunt and Courtney (1999). Brunt, P
Page 311 and 312: Expectations of Health Tourists in
Page 313 and 314: 40%). Only those guests were includ
Page 315 and 316: accommodation, meals and health off
Page 317 and 318: Exploring The Relationship Between
Page 319 and 320: proposed at 1975 by Cskiszentmihaly
Page 321 and 322: Table 1 Participant information ana
Page 323 and 324: Table 3 Well-being analysis result
Page 325 and 326: Csikszentmihalyi, M.,(1990), Flow:
Page 327 and 328: evident in Ancient Greece and Rome.
Page 329 and 330: Resort spas - Sometimes called ‘a
Page 331 and 332: analytic model has several methodol
Page 333 and 334: From this survey, we selected sever
Page 335 and 336: Gulliver in the land of giants? The
Page 337 and 338: emergency cases. As the commonly kn
Page 339 and 340: Figure 1. The main factors of quali
Page 341 and 342: Surgical medical touristic market T
Page 343 and 344: • Seamless services: The professi
Page 345 and 346: of price-advantage segment. Due to
Page 347: Appendix 1. The characteristics of
Page 351 and 352: Introduction Arguments for the need
Page 353 and 354: The DOSTWELL Wellness Quality Seal
Page 355 and 356: The statistics obtained from the su
Page 357 and 358: Table 1 Sample of the Classificatio
Page 359 and 360: Goebel, G., Kapfensteiner, C., Wenz
Page 361 and 362: interest activity and health and we
Page 363 and 364: performance calls for a unity of wi
Page 365 and 366: Table 2 - Learning Commitment Analy
Page 367 and 368: higher the tourists satisfaction in
Page 369 and 370: supporting factors and resources, d
Page 371 and 372: Sustainable Wellness Tourism Destin
Page 373 and 374: In tourism marketing Savonlinna has
Page 375 and 376: The role and actions of Savonlinna
Page 377 and 378: Haaga-Helia (2010). DP in Experienc
Page 379 and 380: Hall, M. (2003) Spa and Health Tour
Page 381 and 382: excellent capabilities. Despite of
Page 383 and 384: Australian Wellness Tourism Provide
Page 385 and 386: thrills and excitement which someti
Page 387 and 388: The actual responses were compared
Page 389 and 390: therapies such as Feldenkrais, acup
Page 391 and 392: Table 2: Average Number of Employee
Page 393 and 394: As expected, Day Spas and Beauty Sp
Page 395 and 396: Snoj & Mumel, 2002). Furthermore, r
Page 397 and 398: Cooper, C. P., Fletcher, J., Noble,
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The Exploration of the Perceived Tr
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The key question in market segmenta
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significantly from each other. Ther
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Table 3 Cross-table of Background o
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4. Travel benefit perception reflec
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http://www.oxfordreference.com/view
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summary or as a commonly accepted b
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Third, these proxy prototypes were
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Table 2 Main travel purpose of the
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Table 4 Non-response shares for des
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Figure 1 Image positions of five As
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Figure 2 Image positions of five Eu
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piecemeal hypothesis and an undiffe
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Taasci, A.D.A. and Kozak, M. (2006)
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Among the economic factors determin
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The demographic profile of the dent
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The main part of the tourists’ ex
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Interview II was with the Chief Den
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anchor point of the dental tourism
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The country itself could profit muc
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Appendix
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