Health, Wellness and Tourism: healthy tourists, healthy business ...

• Demand for some plastic surgery treatments e. g. botulotoxine, hyalurone acid, laser
therapies, chemical scrubbing, etc.
Based on of visitor survey (commercial health spa care guest have been asked) the following
results can be presented:
• 84.2 % of guest were satisfied with the quality of accommodation services;
• Satisfaction with quality of catering services was pointed out by 81.5 % of guests;
• 78.3 % of guests were comfortable with medical treatment;
• 82.6 % of guest were happy with quality of professional medical staff;
• The health spa environment was satisfactory for 82.7 % of guests;
• 82.9 % of guests were pleased by service staff quality;
• Cultural offer was satisfactory for 58.9% of guests;
• Sport offer was treated as satisfactory by 48.8 % of guests;
• 63.8 % of guests consider shopping facilities as satisfactory;
• Tourist information services were satisfactory for 69.4 % of guests;
• Tourists attractions were consider by 69.1 % of guests as satisfactory;
• Supplementary services were perceived by 59.8 % guest as satisfactory;
• 72.7 % of health spa guests were happy with services as a whole.
To the most frequently indicated remarks belong those on sport, culture, information,
attraction, shopping, and supplementary services offer. Today´s guest visiting a health spa
want to combine spa treatment, fun, exercise, a healthy and balanced diet, education on
managing stress, education on relaxing methods, rejuvenation, image and visage counseling,
personal couching, etc.
Based on the results of exploratory research and well-founded with showed statistics it can be
stated that there is no competition between health spas and wellness in the Czech Republic.
Wellness is a complement to health spa and in some ways both blend together.
Through industry research ISPA has pinpointed the following spa trends for 2010: 50
• Social Media – Twitter and Facebook are used by health spa and wellness industries to
attract visitors.
• Customer Service - Consumers are more aware of every coin spent, and with that
comes higher expectations on the level of service they receive. Spas will respond by
providing exceptional service and making each visits a customized experience for the
guest. Implementation of customer feedback mechanisms and customer loyalty
programs should help to win frequent visitors.
• Spa Sampling Menu - Mini services at lower price points are popular ways to get a
taste of treatments offered at health spas and wellness as well.
• Preventive Care - According to the World Health Organization, by 2020 the top five
diseases will all have the underlying contributing factor of stress. Spa treatments like
massage, acupuncture and meditation have been proven to aid in stress reduction and
recovery time for pre and post-op patients.
• Spa Partnerships - Spas are becoming more accessible through partnerships with
established franchises, hotels and local businesses. Popular partnerships include:
developing wellness programs at local hospitals, accommodating guests at local hotels
50 2010 International SPA Association Trend Watch. 11/17/2009. Downloaded from:
http://www.ispaconference.com/articles/index.cfm?action=view&articleID=248&menuID=75 (last accessed 7
March 2010)