Health, Wellness and Tourism: healthy tourists, healthy business ...

Table 2. Year of birth of the respondents (in %). Source: own research, 2009
More than half of the respondents had secondary education (54.6%) and 40.7% had college or
university degree. The respondents came from various locations: most visitors in our sample
lived in the capital city, Budapest, which is 200 km from Zalakaros (29 spa-visitor) or arrived
from the nearby big cities within 75 km circle such as Nagykanizsa (28 person), Kaposvár (18
person), Zalaegerszeg (15 person).
Surprisingly none of the visitors came alone to the spa: 93.8% visited the spa with families,
6.2% with friends. As the age of children is essential from the used type of services, we
examined that factor as well. A significant portion of spa-goers (half of the family visitors)
had 6 years old or younger children and only 4% had 18 years old or older kids. The average
children age is 7.5 years old: with big variation, as the youngest child was 3 months old, while
the oldest “child” is 32 years old with parents.
Table 3 The age of the children (in %). Source: own research, 2009
One-tenth of the family spa visitors had two kids where the average age of the second child is
10 years old, 4 visitors arrived with 3 kids– at this case the third child is 12,5 years old. Only
8% (25 people) of the interviewed spa-visitors answered to the duration of the spa-visit
question: they stay on average 2 days in the spa (variation between 1 and 6 days, with 1.5
standard deviation) and on the examined day they spent on average 4.5 hours in the spa
(between 1 and 8 hours variation, 2.2 standard deviation).
Generally visitors have experience 4,5 services (with 2,5 st. deviation) during a spa visit. The
list of services includes the 4 various pools so it shows that mainly those used by the visitors.