Health, Wellness and Tourism: healthy tourists, healthy business ...

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Many respondents suggested strategies to match these strengths with opportunities. Some were quite creative strategies which may show an initial path for the practioners S/T strategies were found to be especially useful in today’s period of economic crisis. The findings indicated that coordination of related groups, planning, targeted promotion and local interest are very important for the development of health tourism in the Izmir city. Some of the weak points mentioned were; lack of focus on planning issues, lack of standardization, inappropriate promotion and marketing strategies and limited bed capacity. Professional and centralized marketing and managing of the issue were identified as vulnerable points where a special focus of attention should be given to. W/O strategies were found to be especially useful for this process. It was indicated that thus there is a huge potential for the development of health tourism in Izmir, the resources are not fully utilized and with the application of proper strategies and measures, it may become one of the important health tourism destination in the global market. References Caribbean Export Development Agency (2008). Health & Wellness Tourism: Ten Strategıes For Success Wıthın The Carıbbean Sıngle Market & Economy (Csme), Available at: http://www.onecaribbean.org/content/files/10StrategySeriesHWFINALCbbnExport.pdf, accessed at: 10th oh June 2010. Constantinides C. (2009). “Congress Report”, Health Tourism Journal, Sağlık Turizmini Geliştirme Derneği, 2(8):13. Edelheit J. (2009). “Opportunities in Medical Tourism & Understanding the US Marketplace”, Service Summit, Guatemala City 10- 12 September 2009. Erfurt-Cooper P.and M. Cooper (2009) , Health and Wellness Tourism: Spas and Hot Springs, Channel View Publications Gürkan Günay Çetin, Musa Albayrak ve Emel Gönenç Güler (2007), “Turizmde Yeni Trend: Medikal Turizm”, I. Ulusal Türkiye Turizmi Kongresi, 07-08.Eylül.2007, T.C. Sakarya Üniversitesi, Kongre Bildiri Kitabı, Detay Yayıncılık, Ankara. Kaur J., Sundar. H. G., Vaidya D. and Bhargava S. (2007).” Health Tourism in India Growth and Opportunities”, International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK Pirnar İge, “Sağlık Turizmi, Özellikleri ve İzmir İçin Potansiyel” V. Ulusal Turizm Sempozyumu: EXPO 2015 İçin Bir Işık: Sağlık Turizmi, Dokuz Eylül Üniversitesi- BİMER, 25-26 Ekim 2007, İzmir, Bildiriler Kitabı: 31-41, Beta Basın Yayım Dağıtım AŞ. Smith M. & Puczko L. (2009). Health and Wellness Tourism, Butterworth-Heinemann. Tribe J. (2010). Strategy for Tourism, Goodfellow Publishers Limited. TUSIAD- DEIK (2009). “The Economic Dimension and Other Effects of Medical Tourism in Terms of Turkey”, TUSIAD_ DEIK Health Tourism Report, Health Tourism Journal, Sağlık Turizmini Geliştirme Derneği, 2(8):32. Ülker İsmet (1994), Sağlık Turizmi: Kaynaklar, Planlama, Tanıtım, T.C. Turizm Bakanlığı, Yorum Matbaası, Ankara. Voigt c., J. Laing, M. Wray, G.Brown, G. Howat, B. Weiler and R. Trembath (2010). Health Tourism in Australia: Supply, Demand and Opportunities, CRC for Sustainable Tourism Pty Ltd. Yıldırım Özlem (2005), Termal Turizm İşletmelerinde Müşteri Sadakati ve Bir Araştırma, Yayınlanmamış Yüksek Lisans Tezi, T.C. Balikesir Üniversitesi, Sosyal Bilimler Enstitüsü, Turizm İşletmeciliği ve Otelcilik Ana Bilim Dalı, Balıkesir. Zoref M. (2006), Philippines Sector Report Health Tourism Industry, Swiss Business Hub ASEAN.
APPENDIX 1 Interview Questions 1. May Izmir be regarded as a suitable destination for health and wellness tourism? 2. Do you thing the health and wellness potential of Izmir is utilized in full for health tourism purposes? If no, why do you think that is? 3. State the; a. strong points (strengths) of Izmir’s health and wellness tourism b. weak points (weaknesses) of Izmir’s health and wellness tourism 4. In order to promote and improve the health tourism market in Izmir name the; a. opportunities b. threats taking into consideration the impacts that may come from all the economic, politic, social, legistlative, cultural and technological external environments. 5. a According to you, what should be the S/O and W/O strategies applicable for Izmir’s health tourism improvement? 5. b. According to you, what should be the S/T and W/T strategies applicable for Izmir’s health tourism improvement?
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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will replace chemical materials; ad
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Issues in Co-branding and Co-creati
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producers of the cosmecuticals to a
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Lee, C. L. & Decker, R. (2008). A s
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scheme, although this theoretically
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study identifying the motivation of
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highlighted by Folland et al (2001)
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ackgrounds is expected to accomplis
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Understanding mature traveller’s
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attention to the mature travellers
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Table 1 Travellers’ demographic p
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• To distinguish spring and spa t
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Budapest’s thermal spas on screen
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Budapest as film location The power
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Usually viewers attach an icon to t
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In the second part of the questionn
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Riley R. & Van Doren C. (1992) Movi
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health as “a state of complete ph
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how much exercise they get. Two-thi
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arts, comedy clubs and festivals) w
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The use of the internet in wellness
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The main characteristics of Portugu
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29 Termas de Unhais da Serra 30 Ter
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ongoing consumer and industry resea
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Name Table 2. Spa websites analysed
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more than a handful of links were o
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Health Spa and Wellness - Competiti
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The Czech Republic is rich in spas
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Foreign Exchange Receipts and Expen
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the total fertility exceeded the va
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1. Waters - the internal and extern
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• N - Postoperative and posttraum
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Foreign guests at accommodation fac
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Table 6 shows the number of guests
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M. Zuckerman defines wellness as pr
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Today´s health spa hotels are most
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without spa facilities and service
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Ten Spa Domains. Downloaded from: h
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customer is value, which at each gi
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experiences that renew the spirit.
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eigenvalue 3.668, function 2 explai
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The results of this study support t
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Smith M, & Puczko´ L (2009). Healt
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and Bushell (2009, 11) have defined
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listed reasons in more general leve
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One 54 (13.3) Yes 180 (44.3) 2-4 21
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Discussions and Conclusions The aim
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Kelly, C. & Smith, M. (2009). Holis
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While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
Page 219 and 220: Method: A Case Study Approach The a
Page 221 and 222: methodologies, and educational trav
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Page 225 and 226: SALA RIES AN D W AGES 18.17% PROFES
Page 227 and 228: Table 11 Treatment and revenue rate
Page 229 and 230: Measurement of the Economic Impacts
Page 231 and 232: o The macro and micro environment r
Page 233 and 234: Employment impacts During our analy
Page 235 and 236: • The examined wellness hotels we
Page 237 and 238: Total number of available beds (acc
Page 239 and 240: • Our analysis showed that new jo
Page 241 and 242: City of Budapest is seen as a touri
Page 243 and 244: of the area will also grow by marke
Page 245 and 246: of the case studies will be present
Page 247 and 248: The water is radio-active and conta
Page 249 and 250: Conclusions In our changing environ
Page 251 and 252: no exception. Already, patients are
Page 253 and 254: Data regarding levels of training o
Page 255 and 256: Figure 2 - Graph showing price will
Page 257 and 258: Table 13 - Typical hospital costs f
Page 259 and 260: that people willing to pay slightly
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Page 263 and 264: HEALTH TOURISM IN IZMIR: POTENTIAL,
Page 265 and 266: • Service provided within the ins
Page 267 and 268: Table 2 - SWOT Analysis of Health T
Page 269: 16. Increasing interest in alternat
Page 273 and 274: point of view it means wholeness as
Page 275 and 276: Men Women International Playboy, Me
Page 277 and 278: elderly wanted to look like, to act
Page 279 and 280: Table 4. The number of experienced
Page 281 and 282: emains an open question when the sh
Page 283 and 284: Most important criteria when bookin
Page 285 and 286: The study investigates the performa
Page 287 and 288: The survey was distributed to 400 u
Page 289 and 290: Conclusions and Discussion In this
Page 291 and 292: A Comparative Analysis of Spa Touri
Page 293 and 294: year-long Ottoman occupation: the T
Page 295 and 296: although unintentionally, represent
Page 297 and 298: separated and I don't like being st
Page 299 and 300: Creighton, M. (1997): Consuming Rur
Page 301 and 302: Does tourism really contribute to o
Page 303 and 304: Africa (mainly Cape Verde, Angola a
Page 305 and 306: The theoretical significance of und
Page 307 and 308: Veenhoven (2005:61) “quality-of-l
Page 309 and 310: Brunt and Courtney (1999). Brunt, P
Page 311 and 312: Expectations of Health Tourists in
Page 313 and 314: 40%). Only those guests were includ
Page 315 and 316: accommodation, meals and health off
Page 317 and 318: Exploring The Relationship Between
Page 319 and 320: proposed at 1975 by Cskiszentmihaly
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Table 1 Participant information ana
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Table 3 Well-being analysis result
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Csikszentmihalyi, M.,(1990), Flow:
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evident in Ancient Greece and Rome.
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Resort spas - Sometimes called ‘a
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analytic model has several methodol
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From this survey, we selected sever
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Gulliver in the land of giants? The
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emergency cases. As the commonly kn
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Figure 1. The main factors of quali
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Surgical medical touristic market T
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• Seamless services: The professi
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of price-advantage segment. Due to
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Appendix 1. The characteristics of
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Appendix 2. The characteristics of
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Introduction Arguments for the need
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The DOSTWELL Wellness Quality Seal
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The statistics obtained from the su
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Table 1 Sample of the Classificatio
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Goebel, G., Kapfensteiner, C., Wenz
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interest activity and health and we
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performance calls for a unity of wi
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Table 2 - Learning Commitment Analy
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higher the tourists satisfaction in
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supporting factors and resources, d
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Sustainable Wellness Tourism Destin
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In tourism marketing Savonlinna has
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The role and actions of Savonlinna
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Haaga-Helia (2010). DP in Experienc
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Hall, M. (2003) Spa and Health Tour
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excellent capabilities. Despite of
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Australian Wellness Tourism Provide
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thrills and excitement which someti
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The actual responses were compared
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therapies such as Feldenkrais, acup
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Table 2: Average Number of Employee
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As expected, Day Spas and Beauty Sp
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Snoj & Mumel, 2002). Furthermore, r
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Cooper, C. P., Fletcher, J., Noble,
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The Exploration of the Perceived Tr
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The key question in market segmenta
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significantly from each other. Ther
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Table 3 Cross-table of Background o
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4. Travel benefit perception reflec
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http://www.oxfordreference.com/view
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summary or as a commonly accepted b
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Third, these proxy prototypes were
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Table 2 Main travel purpose of the
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Table 4 Non-response shares for des
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Figure 1 Image positions of five As
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Figure 2 Image positions of five Eu
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piecemeal hypothesis and an undiffe
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Taasci, A.D.A. and Kozak, M. (2006)
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Among the economic factors determin
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The demographic profile of the dent
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The main part of the tourists’ ex
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Interview II was with the Chief Den
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anchor point of the dental tourism
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The country itself could profit muc
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