Health, Wellness and Tourism: healthy tourists, healthy business ...

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In conclusion, researchers in this field are encouraged to develop a more comprehensive international comparative study of spa websites in order to work out guidelines for common best practices. I would like to thank Barrie Abbott, Louis Joukes and, most of all, Chris Gerry for their contributions to the final form of this text and also the first year students of UTAD's Tourism degree (Ana Carina Lima, Ângela Silva, Carla Machado, Cátia Rodrigues, Marta Mota, Natércia Lourenço, Rita Teixeira, Sara Rebelo, Sara Teixeira, Sónia Ala, Telma Castilho, Telma Guerra, Teresa Gonçalves and Tiago Araújo) who assisted in the collection, during February of 2009, of some of the data necessary for this paper. References AHP (2009). Como aderir ao SPA & Thalasso Monitor. Retrieved 03-02-2010, from http://www.hoteis-portugal.pt/?data=read.obj&mod=news&aid=1500. ATP (2010). Turismo de saúde e bem-estar. Health and wellness tourism. Lisboa: ATP. Decreto-lei n.º 142/2004, de 11 de Junho. (2004). Diário da República, pp. 3632-3641. Fernandes, J. V. (2006). Thalassa, Thermae, SPA – Salute per Aqua. Lisboa: Plátano Editora. Gustavo, N. (2009). Turismo de saúde. Uma abordagem à luz dos desígnios do século XXI. In J. M. Simões & C. C. Ferreira (Eds.), Turismos de nicho. Motivações, produtos, territórios, pp. 191-204. Lisboa: CEG. INETI (2004). Termalbase. Retrieved 21-02-2010, from http://e-geo.ineti.pt/bds/termalbase/. Lapa, V. N. P. M. J. (2009). Águas, elites e desenvolvimento. A exploração das águas minerais naturais do concelho de Chaves pela Câmara Municipal (1892-1948). Unpublished PhD-Thesis, UTAD, Vila Real. Medeiros, C. L., & Cavaco, C. (Eds.) (2008). Turismo de saúde e bem-estar. Termas, spas termais e talassoterapia. Lisboa: CEPCEP da Universidade Católica Portuguesa. Mourão, L. P. (2010). SPA & Thalasso Monitor. [PowerPoint presented on the international conference which opened BTL on 13-01-2010]. Lisboa: Turismo de Portugal. Sousa, A. (2006). Termalismo em Portugal tem vindo a aumentar. Retrieved 28-01-2010, from http://www.aguaonline.co.pt/arquivo/noticias/termalismo.htm. SpaFinder’s Seventh Annual “Top 10 Global Spa Trends to Watch in 2010” (Press Release) (2010). Retrieved 10-02-2010, from http://www.spafinder.com/about/press_release.jsp?relId=185. Taipas Turitermas (2010). Taipas Turitermas. Plano de Actividades 2010/2013. Retrieved 10- 01-2010, from http://www.taipasturitermas.pt/planodeactividades20102013.pdf. Turismo de Portugal (2009a). Portugal e talassoterapia. Retrieved 05-02-2009, from http://www.visitportugal.com/NR/exeres/1F655FED-C76F-451D-9128- EE912C729B26,frameless.htm. Turismo de Portugal (2009b). Termas em Portugal. A oferta e a procura em 2008. Lisboa: Turismo de Portugal. Turismo de Portugal (2010a). Luís Mourão. Retrieved 13-01-2010, from http://turismodeportugal.pt/conferenciasaudeebemestar/default.aspx?content=261. Turismo de Portugal (2010b). Saúde & bemestar. Qualifcação da oferta de saúde e bem-estar. Projectos financiados pelo Turismo de Portugal. Lisboa: Turismo de Portugal. Web Access Symbol ([S.d.]). Retrieved 08-03-2010, from http://ncam.wgbh.org/webaccess/symbolwinner.html.
Health Spa and Wellness – Competition or Supplement? The Czech Republic Case Alžbeta Kiráľová Vysoká škola obchodní v Praze/ University of Business in Prague, Prague, Czech Republic alzbeta.kiralova@vso-praha.eu Abstract This paper examines the relations between health spa and wellness in the Czech Republic. While the importance of health spa to the Czech economy is generally acknowledged wellness is often seen as a second-rate activity with no or very low effect on health because of the average length of stay and lack of treatments complexity. The Czech Republic combines a number of important attributes as a destination for health spa tourism, with a long lasting tradition of health spa culture. It offers climatic spas, healing hot and cold springs, healing torf and mud - all for treatment and recuperation and a high standard of services for medical and wellness tourism at cost–effective rates. The paper starts with a short introduction of tourism in the Czech Republic followed by health state and aging characteristic of the Czech Republic and implications for tourism. Together with the introduction of the Czech health spa industry the place of wellness in the Czech Republic tourism industry is explored and complements this with simple statistics. It reports about an exploratory case study that looked at the relation between health spa and wellness in the Czech Republic from the point of view of tourists. The aim of the study was to explore the relation of both and to consider the expectations of tourists in this field. Accordingly, the management of facilities has been contacted individually; tourists were investigated through a survey. The concluding sections discuss options in attracting tourists to motivate them to frequent health spas and wellness visits. Keywords: Tourism, Health Spa, Wellness, Czech Republic Introduction The Czech Republic is a landlocked country, situated in Central Europe with the total area of 78.866 sq km. Its total boundaries are 1.881 km (border countries: Austria 362 km, Germany 646 km, Poland 658 km, Slovakia 215 km). Climate is temperate, affected by the interaction of oceanic and continental effects.
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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Page 71 and 72: Issues in Co-branding and Co-creati
Page 73 and 74: producers of the cosmecuticals to a
Page 75 and 76: Lee, C. L. & Decker, R. (2008). A s
Page 77 and 78: scheme, although this theoretically
Page 79 and 80: study identifying the motivation of
Page 81 and 82: highlighted by Folland et al (2001)
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Page 85 and 86: Understanding mature traveller’s
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Page 89 and 90: Table 1 Travellers’ demographic p
Page 91 and 92: • To distinguish spring and spa t
Page 93 and 94: Budapest’s thermal spas on screen
Page 95 and 96: Budapest as film location The power
Page 97 and 98: Usually viewers attach an icon to t
Page 99 and 100: In the second part of the questionn
Page 101 and 102: Riley R. & Van Doren C. (1992) Movi
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Page 105 and 106: how much exercise they get. Two-thi
Page 107 and 108: arts, comedy clubs and festivals) w
Page 109 and 110: The use of the internet in wellness
Page 111 and 112: The main characteristics of Portugu
Page 113 and 114: 29 Termas de Unhais da Serra 30 Ter
Page 115 and 116: ongoing consumer and industry resea
Page 117 and 118: Name Table 2. Spa websites analysed
Page 119: more than a handful of links were o
Page 123 and 124: The Czech Republic is rich in spas
Page 125 and 126: Foreign Exchange Receipts and Expen
Page 127 and 128: the total fertility exceeded the va
Page 129 and 130: 1. Waters - the internal and extern
Page 131 and 132: • N - Postoperative and posttraum
Page 133 and 134: Foreign guests at accommodation fac
Page 135 and 136: Table 6 shows the number of guests
Page 137 and 138: M. Zuckerman defines wellness as pr
Page 139 and 140: Today´s health spa hotels are most
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Page 143 and 144: Ten Spa Domains. Downloaded from: h
Page 145 and 146: customer is value, which at each gi
Page 147 and 148: experiences that renew the spirit.
Page 149 and 150: eigenvalue 3.668, function 2 explai
Page 151 and 152: The results of this study support t
Page 153 and 154: Smith M, & Puczko´ L (2009). Healt
Page 155 and 156: and Bushell (2009, 11) have defined
Page 157 and 158: listed reasons in more general leve
Page 159 and 160: One 54 (13.3) Yes 180 (44.3) 2-4 21
Page 161 and 162: Discussions and Conclusions The aim
Page 163 and 164: Kelly, C. & Smith, M. (2009). Holis
Page 165 and 166: While wellness tourism in Australia
Page 167 and 168: Cairns, which has been suffering fr
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
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Method: A Case Study Approach The a
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methodologies, and educational trav
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and times the data was collected, F
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SALA RIES AN D W AGES 18.17% PROFES
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Table 11 Treatment and revenue rate
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Measurement of the Economic Impacts
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o The macro and micro environment r
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Employment impacts During our analy
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• The examined wellness hotels we
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Total number of available beds (acc
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• Our analysis showed that new jo
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City of Budapest is seen as a touri
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of the area will also grow by marke
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of the case studies will be present
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The water is radio-active and conta
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Conclusions In our changing environ
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no exception. Already, patients are
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Data regarding levels of training o
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Figure 2 - Graph showing price will
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Table 13 - Typical hospital costs f
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that people willing to pay slightly
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Continue follow-up care in the UK F
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HEALTH TOURISM IN IZMIR: POTENTIAL,
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• Service provided within the ins
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Table 2 - SWOT Analysis of Health T
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16. Increasing interest in alternat
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APPENDIX 1 Interview Questions 1. M
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point of view it means wholeness as
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Men Women International Playboy, Me
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elderly wanted to look like, to act
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Table 4. The number of experienced
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emains an open question when the sh
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Most important criteria when bookin
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The study investigates the performa
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The survey was distributed to 400 u
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Conclusions and Discussion In this
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A Comparative Analysis of Spa Touri
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year-long Ottoman occupation: the T
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although unintentionally, represent
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separated and I don't like being st
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Creighton, M. (1997): Consuming Rur
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Does tourism really contribute to o
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Africa (mainly Cape Verde, Angola a
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The theoretical significance of und
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Veenhoven (2005:61) “quality-of-l
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Brunt and Courtney (1999). Brunt, P
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Expectations of Health Tourists in
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40%). Only those guests were includ
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accommodation, meals and health off
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Exploring The Relationship Between
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proposed at 1975 by Cskiszentmihaly
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Table 1 Participant information ana
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Table 3 Well-being analysis result
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Csikszentmihalyi, M.,(1990), Flow:
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evident in Ancient Greece and Rome.
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Resort spas - Sometimes called ‘a
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analytic model has several methodol
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From this survey, we selected sever
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Gulliver in the land of giants? The
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emergency cases. As the commonly kn
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Figure 1. The main factors of quali
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Surgical medical touristic market T
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• Seamless services: The professi
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of price-advantage segment. Due to
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Appendix 1. The characteristics of
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Appendix 2. The characteristics of
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Introduction Arguments for the need
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The DOSTWELL Wellness Quality Seal
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The statistics obtained from the su
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Table 1 Sample of the Classificatio
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Goebel, G., Kapfensteiner, C., Wenz
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interest activity and health and we
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performance calls for a unity of wi
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Table 2 - Learning Commitment Analy
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higher the tourists satisfaction in
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supporting factors and resources, d
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Sustainable Wellness Tourism Destin
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In tourism marketing Savonlinna has
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The role and actions of Savonlinna
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Haaga-Helia (2010). DP in Experienc
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Hall, M. (2003) Spa and Health Tour
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excellent capabilities. Despite of
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Australian Wellness Tourism Provide
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thrills and excitement which someti
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The actual responses were compared
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therapies such as Feldenkrais, acup
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Table 2: Average Number of Employee
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As expected, Day Spas and Beauty Sp
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Snoj & Mumel, 2002). Furthermore, r
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Cooper, C. P., Fletcher, J., Noble,
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The Exploration of the Perceived Tr
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The key question in market segmenta
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significantly from each other. Ther
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Table 3 Cross-table of Background o
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4. Travel benefit perception reflec
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http://www.oxfordreference.com/view
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summary or as a commonly accepted b
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Third, these proxy prototypes were
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Table 2 Main travel purpose of the
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Table 4 Non-response shares for des
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Figure 1 Image positions of five As
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Figure 2 Image positions of five Eu
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piecemeal hypothesis and an undiffe
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Taasci, A.D.A. and Kozak, M. (2006)
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Among the economic factors determin
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The demographic profile of the dent
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The main part of the tourists’ ex
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Interview II was with the Chief Den
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anchor point of the dental tourism
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The country itself could profit muc
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