Health, Wellness and Tourism: healthy tourists, healthy business ...

marketing implications in conjunction with the theoretical framework, will add to knowledge
of the practical spring/spa market and will highlight methodological concerns in further
research
Data analysis and discussion
A principal component factor analysis was used to investigate the importance push-and-pull
factors within the Taiwanese mature travel groups, the underlying motivations of travellers,
and the differences in terms of destination attributes. Independent samples T-test was used to
compare the difference between the means of two groups, such as the mean push factors of
male and female travellers in spring destination or if there are any significant differences
between two means according to the demographic characteristics.
Demographic Profile
A summary of the demographic characteristics examined is show below in Table 1. The
sample was composed of the 200 mature traveller respondents from health spring/spa
destinations. It shows that 61.5% of respondents were males 38.5% were females. The
majority of the mature travellers to spring/spa were male, compared with younger group in
which over half of younger respondents were female. 42.5% of respondents were aged
between 50 and 54, only 27.5% were over 60 years old with a mean of 57.1. The majority of
population in Taiwan was young age group (15-45), while 73.3% mature group (45-65) and a
minority (nearly 11%) aged 65 and above.
Overall the sample of Taiwanese spring/spa mature travellers was less highly educated with
college or university degree. 34.5% of respondents present that they are retired and others
state their occupation as business owner. The similarity to white-collar worker (31.5%) was
the most common occupation from respondents.
When considering aspects of individual health status, most Taiwanese mature travellers
generally replied that they perceived their own health to be good (50%) or excellent (15.5%).
Only 3% of mature travellers feel they have some health problems, and 6.5% of them feel that
they have poor health (either in physical or mental health in their daily living, including
disease, impairment, disability, and handicap).