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Health, Wellness and Tourism: healthy tourists, healthy business ...

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Taasci, A.D.A. <strong>and</strong> Kozak, M. (2006). Destination br<strong>and</strong>s vs. destination images: Do we<br />

know what we mean? Journal of Vacation Marketing, 12(4), 299-317.<br />

Young, F.W. (1987). Multidimensional Scaling, History, Theory <strong>and</strong> Applications. New<br />

Jersey: Lawrence Erlbaum Associates.<br />

Zins, A.H. <strong>and</strong> Prompitak, K. (2009). Contextual effects for preparing destination image<br />

studies. Consumer Behavior in <strong>Tourism</strong> Symposium 2009 (CBTS 2009),<br />

Bruneck/Brunico, Italy, December 2009.

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