Health, Wellness and Tourism: healthy tourists, healthy business ...

More documents

Recommendations

Info

2009 research study major findings: • Tourism investment multiplier value of 1,49 based on indirect and induced investments. Spa and aqua park investment multiplier of 2,4, wellness hotel multiplier of 0,33, other attraction multiplier of 2,66. • Out of the studied projects, the highest investment multiplier value belonged to St. Gotthard Spa, located on the Hungarian-Austrian border. The high multiplier value may be explained by the fact that the city did not have active tourism until recently. This spa project was the first step in building of the city tourism infrastructure, which was soon followed by multiple city projects. • Indirect investments related to cultural and natural attraction developments (e.g. accommodation) were found to be minimal, however the induced impacts (e.g. aqua park) still generate a high multiplier value. 2009 research study - investment multiplier (data in 1000 HUF) 12 238 000; 39% 6 428 350; 21% Actual investment value (2001-2008) Indirect investment value (2002-2008) Induced investment value (2003-2012) (Source: Research study, 2009)| 12 536 001; 40% Major conclusions: • Spa and aqua park investments have high investment multiplier values (between 2,4 and 2,7). These facilities have also fulfilled tourism attraction functions. • Wellness hotel developments have a low investment multiplier value. This may be attributed to the fact that these hotels provide services in-house and do not generate other tourism investments outside the unit. • Due to the increased business risks, the economic crisis decreased the multiplier values of the tourism investments. Operational impacts of health tourism projects Operational impacts were identified based on the last full operational year of each unit (base year) and the first year of full operation after the project completed. In case of the 2004 research, 2001 was the common base year for all projects and 2004 was the first full operational year. In case of the 2009 study, the base year and first full operational year were different project by project. The wellness hotel projects with EU financial support (4 units) have had only 1-2 years of operation at the time of the study. It is well known that the first years of new hotel operations are introductory years with lower prices, lower occupancy rates as compared to later years. This is further impacted by the economic crisis started in 2008 Q4. Next we will look at the employment impacts, the operational revenue impacts, the quantitative demand indicators, taxation and local economy impacts of the tourism projects.
Employment impacts During our analysis of employment generation impacts of health tourism projects we relied on the following data: • Average number of full time employees in units • Number of part time employees in units • Number of employees (full time and part time) at the outsource partners e.g.: fast food restaurant within the thermal bath unit, security services, gardening, etc. Major findings: • In the 2004 research study, 457 new full time jobs and 690 part time jobs had been generated by the examined health tourism projects. In the project applications, the projected new positions totaled only 387. The majority of these projects were thermal bath/aqua parks (10), and a few small wellness/spa hotels (3). Two spas have had small hotels too. The investment required per one new full time employee was 166,7k (thousand) Euro (45 million HUF) - without part-time employees. This indicator would have been much lower with the calculation of the number of part-time employees. The government’s subsidy on average was 59,3k Euro (16 million HUF) per new job. • In 2009 research study, 363 new full time jobs had been created for employees by the tourism projects in focus. Interestingly, relatively few outsource jobs were offered for employees within the health tourism units. The numbers of part-time employees were 65, mainly trainees, waiters/waitresses and hostesses. The investments required per one new full time job in the case of thermal bath/aquapark was 111k Euro (30M HUF) on average. In the case of middle size wellness hotels this indicator was between 133-159k Euro (36-43M HUF), and 56-74k Euro (15-20M HUF) of small hotels. We can state that the larger the hotel capacity, the larger the investment costs of job creation. The financial subsidy provided by the government or EU for job creation in the case of thermal bath/aqua park was between 52-122k Euro (14-33M HUF), the private investors of wellness hotels received 11-33k Euro (3-9M HUF) for established new workplace. The next graph shows the job creation impact of 11 health tourism projects from the 2004 study: 2500 2000 1500 1000 500 0 Be fore proje ct inve s tm e nt (Source: Research study, 2004) Employe e s in 11 proje cts Afte r proje ct inve s tm e nt Outs ource In fa cility
Page 1 and 2:
Health, Wellness and Tourism: healt
Page 3 and 4:
Acknowledgements TTRA Europe would
Page 5 and 6:
Kai Illing, Professor, Joanneum, Au
Page 7 and 8:
ELISABETH IXMEIER Elisabeth Ixmeier
Page 9 and 10:
Health and Spa Tourism Business: To
Page 11 and 12:
Literature Review Health and Spa To
Page 13 and 14:
Yoon & Uysal (2005) stated that pus
Page 15 and 16:
Push factors Internal motives - phy
Page 17 and 18:
Respondents were the international
Page 19 and 20:
Perceptions, learning and attitudes
Page 21 and 22:
Table 2 Themes of Motivation Factor
Page 23 and 24:
elaxation as this is generally the
Page 25 and 26:
Oh, H. C., Uysal, M. and Weaver, P.
Page 27 and 28:
According to Ajzen, “persuasive c
Page 29 and 30:
Behavioural Control: Workload Lack
Page 31 and 32:
A Case Study of Innovative Wellness
Page 33 and 34:
RP Care is an innovative modular ex
Page 35 and 36:
The introduction of its modular bus
Page 37 and 38:
UNDERSTANDING THE IMPACT OF LEISURE
Page 39 and 40:
development but, three years later,
Page 41 and 42:
Hamer, D., & Connor, B. (2004).Trav
Page 43 and 44:
URBAN ZEN - AND HOW TO EXPLORE THIS
Page 45 and 46:
Health Tourism - The SPA Goers in P
Page 47 and 48:
Whether we opt for more realistic s
Page 49 and 50:
focused on the paradigm of wellness
Page 51 and 52:
immediately followed by specific ho
Page 53 and 54:
particular reference must be made o
Page 55 and 56:
Tabbachi, M. (2008), “American an
Page 57 and 58:
tourism is a lucrative activity for
Page 59 and 60:
Functional value Functional value i
Page 61 and 62:
“Before my operation, I did exten
Page 63 and 64:
The table below recapitulates the m
Page 65 and 66:
Herrick, D. M. (2007). Medical tour
Page 67 and 68:
Cosmeceuticals in wellness tourism
Page 69 and 70:
will replace chemical materials; ad
Page 71 and 72:
Issues in Co-branding and Co-creati
Page 73 and 74:
producers of the cosmecuticals to a
Page 75 and 76:
Lee, C. L. & Decker, R. (2008). A s
Page 77 and 78:
scheme, although this theoretically
Page 79 and 80:
study identifying the motivation of
Page 81 and 82:
highlighted by Folland et al (2001)
Page 83 and 84:
ackgrounds is expected to accomplis
Page 85 and 86:
Understanding mature traveller’s
Page 87 and 88:
attention to the mature travellers
Page 89 and 90:
Table 1 Travellers’ demographic p
Page 91 and 92:
• To distinguish spring and spa t
Page 93 and 94:
Budapest’s thermal spas on screen
Page 95 and 96:
Budapest as film location The power
Page 97 and 98:
Usually viewers attach an icon to t
Page 99 and 100:
In the second part of the questionn
Page 101 and 102:
Riley R. & Van Doren C. (1992) Movi
Page 103 and 104:
health as “a state of complete ph
Page 105 and 106:
how much exercise they get. Two-thi
Page 107 and 108:
arts, comedy clubs and festivals) w
Page 109 and 110:
The use of the internet in wellness
Page 111 and 112:
The main characteristics of Portugu
Page 113 and 114:
29 Termas de Unhais da Serra 30 Ter
Page 115 and 116:
ongoing consumer and industry resea
Page 117 and 118:
Name Table 2. Spa websites analysed
Page 119 and 120:
more than a handful of links were o
Page 121 and 122:
Health Spa and Wellness - Competiti
Page 123 and 124:
The Czech Republic is rich in spas
Page 125 and 126:
Foreign Exchange Receipts and Expen
Page 127 and 128:
the total fertility exceeded the va
Page 129 and 130:
1. Waters - the internal and extern
Page 131 and 132:
• N - Postoperative and posttraum
Page 133 and 134:
Foreign guests at accommodation fac
Page 135 and 136:
Table 6 shows the number of guests
Page 137 and 138:
M. Zuckerman defines wellness as pr
Page 139 and 140:
Today´s health spa hotels are most
Page 141 and 142:
without spa facilities and service
Page 143 and 144:
Ten Spa Domains. Downloaded from: h
Page 145 and 146:
customer is value, which at each gi
Page 147 and 148:
experiences that renew the spirit.
Page 149 and 150:
eigenvalue 3.668, function 2 explai
Page 151 and 152:
The results of this study support t
Page 153 and 154:
Smith M, & Puczko´ L (2009). Healt
Page 155 and 156:
and Bushell (2009, 11) have defined
Page 157 and 158:
listed reasons in more general leve
Page 159 and 160:
One 54 (13.3) Yes 180 (44.3) 2-4 21
Page 161 and 162:
Discussions and Conclusions The aim
Page 163 and 164:
Kelly, C. & Smith, M. (2009). Holis
Page 165 and 166:
While wellness tourism in Australia
Page 167 and 168:
Cairns, which has been suffering fr
Page 169 and 170:
significantly from there, so if the
Page 171 and 172:
Other factors raised by participant
Page 173 and 174:
Connell, J. (2006b). Medical touris
Page 175 and 176:
The Impact of a Festive Event on Re
Page 177 and 178:
The mission of the World Acadian Co
Page 179 and 180:
Table 1 Positive social impacts of
Page 181 and 182: The Acadians’ quest for pride and
Page 183 and 184: Ap, J., & Crompton, J. (1998). Deve
Page 185 and 186: and other characteristics of the ho
Page 187 and 188: Figure 1). Many of the hotels take
Page 189 and 190: Target groups As shown in Figure 2,
Page 191 and 192: to have an influence on these corre
Page 193 and 194: Purification 11 Application of alte
Page 195 and 196: Mueller H. and Lanz-Kaufmann E. (20
Page 197 and 198: The term multidimensional scaling (
Page 199 and 200: Figure 3 shows the split of bednigh
Page 201 and 202: Note: Objects: 32. Proximities: 496
Page 203 and 204: Group one account for 37% of the va
Page 205 and 206: Measurement of Tourism-oriented Asp
Page 207 and 208: Social indicator systems Social ind
Page 209 and 210: 1999/2000, Table 1. presents the me
Page 211 and 212: However, according to Table 1, it a
Page 213 and 214: Since the TSTAR database does not h
Page 215 and 216: the hundred happiest settlements re
Page 217 and 218: Managing Cost, Revenue and Yield in
Page 219 and 220: Method: A Case Study Approach The a
Page 221 and 222: methodologies, and educational trav
Page 223 and 224: and times the data was collected, F
Page 225 and 226: SALA RIES AN D W AGES 18.17% PROFES
Page 227 and 228: Table 11 Treatment and revenue rate
Page 229 and 230: Measurement of the Economic Impacts
Page 231: o The macro and micro environment r
Page 235 and 236: • The examined wellness hotels we
Page 237 and 238: Total number of available beds (acc
Page 239 and 240: • Our analysis showed that new jo
Page 241 and 242: City of Budapest is seen as a touri
Page 243 and 244: of the area will also grow by marke
Page 245 and 246: of the case studies will be present
Page 247 and 248: The water is radio-active and conta
Page 249 and 250: Conclusions In our changing environ
Page 251 and 252: no exception. Already, patients are
Page 253 and 254: Data regarding levels of training o
Page 255 and 256: Figure 2 - Graph showing price will
Page 257 and 258: Table 13 - Typical hospital costs f
Page 259 and 260: that people willing to pay slightly
Page 261 and 262: Continue follow-up care in the UK F
Page 263 and 264: HEALTH TOURISM IN IZMIR: POTENTIAL,
Page 265 and 266: • Service provided within the ins
Page 267 and 268: Table 2 - SWOT Analysis of Health T
Page 269 and 270: 16. Increasing interest in alternat
Page 271 and 272: APPENDIX 1 Interview Questions 1. M
Page 273 and 274: point of view it means wholeness as
Page 275 and 276: Men Women International Playboy, Me
Page 277 and 278: elderly wanted to look like, to act
Page 279 and 280: Table 4. The number of experienced
Page 281 and 282: emains an open question when the sh
Page 283 and 284:
Most important criteria when bookin
Page 285 and 286:
The study investigates the performa
Page 287 and 288:
The survey was distributed to 400 u
Page 289 and 290:
Conclusions and Discussion In this
Page 291 and 292:
A Comparative Analysis of Spa Touri
Page 293 and 294:
year-long Ottoman occupation: the T
Page 295 and 296:
although unintentionally, represent
Page 297 and 298:
separated and I don't like being st
Page 299 and 300:
Creighton, M. (1997): Consuming Rur
Page 301 and 302:
Does tourism really contribute to o
Page 303 and 304:
Africa (mainly Cape Verde, Angola a
Page 305 and 306:
The theoretical significance of und
Page 307 and 308:
Veenhoven (2005:61) “quality-of-l
Page 309 and 310:
Brunt and Courtney (1999). Brunt, P
Page 311 and 312:
Expectations of Health Tourists in
Page 313 and 314:
40%). Only those guests were includ
Page 315 and 316:
accommodation, meals and health off
Page 317 and 318:
Exploring The Relationship Between
Page 319 and 320:
proposed at 1975 by Cskiszentmihaly
Page 321 and 322:
Table 1 Participant information ana
Page 323 and 324:
Table 3 Well-being analysis result
Page 325 and 326:
Csikszentmihalyi, M.,(1990), Flow:
Page 327 and 328:
evident in Ancient Greece and Rome.
Page 329 and 330:
Resort spas - Sometimes called ‘a
Page 331 and 332:
analytic model has several methodol
Page 333 and 334:
From this survey, we selected sever
Page 335 and 336:
Gulliver in the land of giants? The
Page 337 and 338:
emergency cases. As the commonly kn
Page 339 and 340:
Figure 1. The main factors of quali
Page 341 and 342:
Surgical medical touristic market T
Page 343 and 344:
• Seamless services: The professi
Page 345 and 346:
of price-advantage segment. Due to
Page 347 and 348:
Appendix 1. The characteristics of
Page 349 and 350:
Appendix 2. The characteristics of
Page 351 and 352:
Introduction Arguments for the need
Page 353 and 354:
The DOSTWELL Wellness Quality Seal
Page 355 and 356:
The statistics obtained from the su
Page 357 and 358:
Table 1 Sample of the Classificatio
Page 359 and 360:
Goebel, G., Kapfensteiner, C., Wenz
Page 361 and 362:
interest activity and health and we
Page 363 and 364:
performance calls for a unity of wi
Page 365 and 366:
Table 2 - Learning Commitment Analy
Page 367 and 368:
higher the tourists satisfaction in
Page 369 and 370:
supporting factors and resources, d
Page 371 and 372:
Sustainable Wellness Tourism Destin
Page 373 and 374:
In tourism marketing Savonlinna has
Page 375 and 376:
The role and actions of Savonlinna
Page 377 and 378:
Haaga-Helia (2010). DP in Experienc
Page 379 and 380:
Hall, M. (2003) Spa and Health Tour
Page 381 and 382:
excellent capabilities. Despite of
Page 383 and 384:
Australian Wellness Tourism Provide
Page 385 and 386:
thrills and excitement which someti
Page 387 and 388:
The actual responses were compared
Page 389 and 390:
therapies such as Feldenkrais, acup
Page 391 and 392:
Table 2: Average Number of Employee
Page 393 and 394:
As expected, Day Spas and Beauty Sp
Page 395 and 396:
Snoj & Mumel, 2002). Furthermore, r
Page 397 and 398:
Cooper, C. P., Fletcher, J., Noble,
Page 399 and 400:
The Exploration of the Perceived Tr
Page 401 and 402:
The key question in market segmenta
Page 403 and 404:
significantly from each other. Ther
Page 405 and 406:
Table 3 Cross-table of Background o
Page 407 and 408:
4. Travel benefit perception reflec
Page 409 and 410:
http://www.oxfordreference.com/view
Page 411 and 412:
summary or as a commonly accepted b
Page 413 and 414:
Third, these proxy prototypes were
Page 415 and 416:
Table 2 Main travel purpose of the
Page 417 and 418:
Table 4 Non-response shares for des
Page 419 and 420:
Figure 1 Image positions of five As
Page 421 and 422:
Figure 2 Image positions of five Eu
Page 423 and 424:
piecemeal hypothesis and an undiffe
Page 425 and 426:
Taasci, A.D.A. and Kozak, M. (2006)
Page 427 and 428:
Among the economic factors determin
Page 429 and 430:
The demographic profile of the dent
Page 431 and 432:
The main part of the tourists’ ex
Page 433 and 434:
Interview II was with the Chief Den
Page 435 and 436:
anchor point of the dental tourism
Page 437 and 438:
The country itself could profit muc
Page 439 and 440:
Appendix
show all

Health, Wellness and Tourism: healthy tourists, healthy business ...

Create successful ePaper yourself

Delete template?

Save as template?