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Health, Wellness and Tourism: healthy tourists, healthy business ...

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Respondents were generally over 20 years of age, with a greater proportion in the 55-64<br />

(31.7%) <strong>and</strong> 45-54 (29.7%) age groups. Seven out of ten respondents were female. The<br />

language spoken by respondents was mostly French (96.7%), which is representative of the<br />

French-speaking proportion of the Acadian Peninsula’s population. Few Anglophones live in<br />

this region, which is considered the most homogenous in New Brunswick from a linguistic<br />

point of view. Respondents from rural communities (with a population of 1,000 or less)<br />

represented 58% of the sample, compared to 42% for respondents from one of the five<br />

communities with 5,000 inhabitants.<br />

Participation Profile<br />

Overall, 84.7% of the respondents took part in at least one WAC event. Extrapolated to the<br />

Peninsula’s general population, this percentage represents 43,938 people on a possible total of<br />

51,875.<br />

Nearly four out of five respondents (78.7%) indicated personally knowing at least one<br />

volunteer, employee or artist who was part of the program.<br />

Very few residents (2%) decided to leave the Peninsula during the WAC. And finally,<br />

respondents have lived in the Acadian Peninsula for an average of 45.04 years.<br />

Positive Social Impacts<br />

Using a Likert-type scale (where 1 means totally disagree <strong>and</strong> 5 means totally agree),<br />

respondents gave each of the 15 statements a score of over 4 on a 5-point scale.<br />

Results suggest that the success of this congress has given the region’s population confidence<br />

in its ability to host major artistic <strong>and</strong> cultural events, since 90.3% of respondents chose 5 on a<br />

scale of 1 to 5 in response to this question. Respondents recognize that the WAC provided<br />

artists with a personal sense of pride <strong>and</strong> recognition (86.6%). It should be noted that most of<br />

the hundred or so artists who performed on stage or displayed in exhibit halls were area<br />

residents. Others were Acadians from other Acadian regions.<br />

From the very beginning of the planning process, organizers <strong>and</strong> part of the population<br />

wanted it to be known that the Acadian Peninsula was able to host a gr<strong>and</strong> event despite its<br />

economic challenges <strong>and</strong> the exodus of its youth to major centers elsewhere in New<br />

Brunswick <strong>and</strong> Canada. According to respondents, it would appear that this goal was<br />

achieved, as 86.3% believe that the CAW provided the Acadian Peninsula region with<br />

positive recognition from visitors.<br />

A bit more than half of the respondents totally agree that the region’s quality of life had<br />

improved (54.4%). The same proportion felt that the WAC contributed to their personal<br />

enjoyment <strong>and</strong> wellbeing (52%). Almost half the respondents felt that the WAC led to the<br />

improvement of the region’s current cultural facilities or the development of new ones. One<br />

might imagine that the respondents considered certain facilities needed at least to be improved<br />

in order to host the event (e.g. temporary setup of tents, gr<strong>and</strong>st<strong>and</strong>s, etc.).<br />

The table below demonstrates that respondents are more in favour of social impacts that affect<br />

the overall region (the Acadian Peninsula) compared to those that affect their own daily life.<br />

For instance, they believe the WAC brought a sense of wellbeing to the Peninsula population<br />

in general more so than to themselves personally.

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