Health, Wellness and Tourism: healthy tourists, healthy business ...

Figure 2 - Graph showing price willing to pay for insurance
Age Analysis
When asked how much they would be willing to pay for health insurance, 50-59 year olds had
the highest mean of £67.00. Lowest mean price was from the 20-29 age category, at £31.59.
The three oldest age groups had the largest number of ‘definitely no’ responses for
willingness to travel abroad for treatment in the future. The 50-59’s were the least willing to
travel abroad with 60% of individuals answering ‘no’. The 20-29’s and the 30-39’s were the
most inclined to travel abroad with over 70% of individuals in both age categories answering
‘yes’ to the question (either ‘probably’ or ‘definitely’).
The introduction of the concept of treatment abroad reducing the cost of health insurance
premiums did not increase positive responses to travelling for health treatment in any age
group.
Occupation Analysis
The mean price that the executives would be willing to pay was the highest at £75. The next
highest means were amongst the professionals and skilled labourers at around £50. All other
groups fell into a range of around £25-35. Despite the apparent marked difference between the
mean prices that different occupations were prepared to pay, t-test results showed no
significance at the 95% level.
For travelling abroad for treatment the unskilled labourers had the highest proportion of
‘definitely yes’ at 45% with the Executives following closely with 38%. Contrary to this, the
most certain ‘no’s’ were amongst the Admin and Clericals and the Retired individuals. The
student groups were the most uncertain with less than 10% ‘definitely yes’ and no ‘definitely
no’ responses.