Health, Wellness and Tourism: healthy tourists, healthy business ...

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In Table 1. the average prices of each dental treatment at each dental tourism destination are presented. The last two columns of the table show the prices of the dental treatments in UK and USA, which are the main sender countries regarding dental tourism. The difference is considerable in most cases. Dental migration dates back to the late 1980’s, when border-crossing Austrians have been visiting Hungarian dentists, because their prices were much cheaper than in Austria and their work was known to be of high quality. In the 1990`s German and Swiss patients followed this health migration movement. Around 2003 some dental clinics started to supply incoming dental tourists with travel arrangements and accommodation, information about the destination, basing the marketing on price savings and tourism. This became possible with the presence of the budget airlines, the entry to the European Union in 2004, significantly cheaper dental prices than in Western countries and the well-known expertise of Hungarian dentists, which will be discussed later on. Demand side analysis already exists on the topic, however no study has been conducted on the supply side; on the organization of dental tourism, the actors involved, their strategies, how they are structured and co-operate with different partners. How can the two different sector, tourism and dentistry combine their products? Through questionnaires the market has been examined by Bünten (2006) and Österle, Balazs, Delgado (2009). Bünten (2006) was questioning foreign tourists about dental treatments in three regions of Hungary; a spa destination, a city at the Austrian border and Budapest. Form the answers of the respondents Bünten (2006) describes three type of dental tourist and their characteristics at the different destination. Österle, Balazs and Delgado (2009) sent their questionnaires via the Hungarian Medical Chamber to all registered dentists in the border regions with Austria and in the capital, Budapest, receiving a 25,34% and 20,65% response rate from the regions. In their results patients from neighboring countries are more attracted to the regions in Western Hungary, while patients coming by airplane are preferring the capital, Budapest, for dental treatment. Both studies found the price-performance ratio the main reason of the dental trips. For our study the methodology of in-depth interviews has been chosen, in order to get an overview of this market from the suppliers involved. Eight experts have been interviewed, public authorities from the tourism and the dental side and private players (Table 2.). Additionally two cases of direct evidence have been collected via interview and an experiment to get a deeper insight on actual price differences and organizational issues.
The demographic profile of the dental tourist coming to Hungary has been built in accordance with the interviews done. The average age group, country of origin, income status and party composition are shown in Table 3. For further analysis, it is important to highlight that the patients are mainly from the lower part of the middle class, with a growth toward the higher middle income classes. People from low income classes in case of Great-Britain are rather waiting for the free national health treatments, or do not repair their teeth at all. Patients with high income tend to do less dental travel, as for them the time is more precious, and they can afford private dental treatment in their own country.
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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will replace chemical materials; ad
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Issues in Co-branding and Co-creati
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producers of the cosmecuticals to a
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Lee, C. L. & Decker, R. (2008). A s
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scheme, although this theoretically
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study identifying the motivation of
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highlighted by Folland et al (2001)
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ackgrounds is expected to accomplis
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Understanding mature traveller’s
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attention to the mature travellers
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Table 1 Travellers’ demographic p
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• To distinguish spring and spa t
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Budapest’s thermal spas on screen
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Budapest as film location The power
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Usually viewers attach an icon to t
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In the second part of the questionn
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Riley R. & Van Doren C. (1992) Movi
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health as “a state of complete ph
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how much exercise they get. Two-thi
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arts, comedy clubs and festivals) w
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The use of the internet in wellness
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The main characteristics of Portugu
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29 Termas de Unhais da Serra 30 Ter
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ongoing consumer and industry resea
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Name Table 2. Spa websites analysed
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more than a handful of links were o
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Health Spa and Wellness - Competiti
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The Czech Republic is rich in spas
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Foreign Exchange Receipts and Expen
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the total fertility exceeded the va
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1. Waters - the internal and extern
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• N - Postoperative and posttraum
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Foreign guests at accommodation fac
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Table 6 shows the number of guests
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M. Zuckerman defines wellness as pr
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Today´s health spa hotels are most
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without spa facilities and service
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Ten Spa Domains. Downloaded from: h
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customer is value, which at each gi
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experiences that renew the spirit.
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eigenvalue 3.668, function 2 explai
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The results of this study support t
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Smith M, & Puczko´ L (2009). Healt
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and Bushell (2009, 11) have defined
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listed reasons in more general leve
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One 54 (13.3) Yes 180 (44.3) 2-4 21
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Discussions and Conclusions The aim
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Kelly, C. & Smith, M. (2009). Holis
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While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
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Method: A Case Study Approach The a
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methodologies, and educational trav
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and times the data was collected, F
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SALA RIES AN D W AGES 18.17% PROFES
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Table 11 Treatment and revenue rate
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Measurement of the Economic Impacts
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o The macro and micro environment r
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Employment impacts During our analy
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• The examined wellness hotels we
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Total number of available beds (acc
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• Our analysis showed that new jo
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City of Budapest is seen as a touri
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of the area will also grow by marke
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of the case studies will be present
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The water is radio-active and conta
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Conclusions In our changing environ
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no exception. Already, patients are
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Data regarding levels of training o
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Figure 2 - Graph showing price will
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Table 13 - Typical hospital costs f
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that people willing to pay slightly
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Continue follow-up care in the UK F
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HEALTH TOURISM IN IZMIR: POTENTIAL,
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• Service provided within the ins
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Table 2 - SWOT Analysis of Health T
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16. Increasing interest in alternat
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APPENDIX 1 Interview Questions 1. M
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point of view it means wholeness as
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Men Women International Playboy, Me
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elderly wanted to look like, to act
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Table 4. The number of experienced
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emains an open question when the sh
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Most important criteria when bookin
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The study investigates the performa
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The survey was distributed to 400 u
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Conclusions and Discussion In this
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A Comparative Analysis of Spa Touri
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year-long Ottoman occupation: the T
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although unintentionally, represent
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separated and I don't like being st
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Creighton, M. (1997): Consuming Rur
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Does tourism really contribute to o
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Africa (mainly Cape Verde, Angola a
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The theoretical significance of und
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Veenhoven (2005:61) “quality-of-l
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Brunt and Courtney (1999). Brunt, P
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Expectations of Health Tourists in
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40%). Only those guests were includ
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accommodation, meals and health off
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Exploring The Relationship Between
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proposed at 1975 by Cskiszentmihaly
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Table 1 Participant information ana
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Table 3 Well-being analysis result
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Csikszentmihalyi, M.,(1990), Flow:
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evident in Ancient Greece and Rome.
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Resort spas - Sometimes called ‘a
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analytic model has several methodol
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From this survey, we selected sever
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Gulliver in the land of giants? The
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emergency cases. As the commonly kn
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Figure 1. The main factors of quali
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Surgical medical touristic market T
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• Seamless services: The professi
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of price-advantage segment. Due to
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Appendix 1. The characteristics of
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Appendix 2. The characteristics of
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Introduction Arguments for the need
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The DOSTWELL Wellness Quality Seal
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The statistics obtained from the su
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Table 1 Sample of the Classificatio
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Goebel, G., Kapfensteiner, C., Wenz
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interest activity and health and we
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performance calls for a unity of wi
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Table 2 - Learning Commitment Analy
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higher the tourists satisfaction in
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supporting factors and resources, d
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Sustainable Wellness Tourism Destin
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In tourism marketing Savonlinna has
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The role and actions of Savonlinna
Page 377 and 378: Haaga-Helia (2010). DP in Experienc
Page 379 and 380: Hall, M. (2003) Spa and Health Tour
Page 381 and 382: excellent capabilities. Despite of
Page 383 and 384: Australian Wellness Tourism Provide
Page 385 and 386: thrills and excitement which someti
Page 387 and 388: The actual responses were compared
Page 389 and 390: therapies such as Feldenkrais, acup
Page 391 and 392: Table 2: Average Number of Employee
Page 393 and 394: As expected, Day Spas and Beauty Sp
Page 395 and 396: Snoj & Mumel, 2002). Furthermore, r
Page 397 and 398: Cooper, C. P., Fletcher, J., Noble,
Page 399 and 400: The Exploration of the Perceived Tr
Page 401 and 402: The key question in market segmenta
Page 403 and 404: significantly from each other. Ther
Page 405 and 406: Table 3 Cross-table of Background o
Page 407 and 408: 4. Travel benefit perception reflec
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Page 411 and 412: summary or as a commonly accepted b
Page 413 and 414: Third, these proxy prototypes were
Page 415 and 416: Table 2 Main travel purpose of the
Page 417 and 418: Table 4 Non-response shares for des
Page 419 and 420: Figure 1 Image positions of five As
Page 421 and 422: Figure 2 Image positions of five Eu
Page 423 and 424: piecemeal hypothesis and an undiffe
Page 425 and 426: Taasci, A.D.A. and Kozak, M. (2006)
Page 427: Among the economic factors determin
Page 431 and 432: The main part of the tourists’ ex
Page 433 and 434: Interview II was with the Chief Den
Page 435 and 436: anchor point of the dental tourism
Page 437 and 438: The country itself could profit muc
Page 439 and 440: Appendix
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