Health, Wellness and Tourism: healthy tourists, healthy business ...

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Sheldon, P. J., & Bushell, R. (2009). Introduction to Wellness and Tourism. In R. Bushell & P. J. Sheldon (Eds.), Wellness and Tourism: Mind, Body, Spirit, Place (pp. 3-18). New York: Cognizant Communication Corporation. Sheldon, P. J., & Park, S.-Y. (2009). Development of a Sustainable Wellness Destination. In R. Bushell & P. J. Sheldon (Eds.), Wellness and Tourism: Mind, Body, Spirit, Place (pp. 99-113). New York: Cognizant Communication Corporation. Smith, M., & Kelly, C. (2006). Holistic Tourism: Journeys of the Self? Tourism Recreation Research, 31(1), 15-24. Smith, M., & Puczkó, L. (2008). Health and Wellness Tourism. Oxford: Butterworth- Heinemann. Snoj, B., & Mumel, D. (2002). The Measurement of Perceived Differences in Service Quality — The Case of Health Spas in Slovenia. Journal of Vacation Marketing, 8(4), 362-379. Spivack, S. E. (1998). Health Spa Development in the US: A Burgeoning Component of Sport Tourism. Journal of Vacation Marketing, 4(1), 65-77. Tourism Research Australia. (2009). National Visitor Survey. Unpublished report. Voigt, C. (2008). Insights into Wellness Tourists: Segmentation by Benefits. Paper presented at the New Zealand Tourism & Hospitality Research Conference. Voigt, C. (2009). Understanding Wellness Tourism: An Analysis of Benefits Sought, Health- Promoting Behaviours and Positive Psychological Well-Being. Unpublished doctoral dissertation, University of South Australia, Adelaide. Wearing, S. (2001). Volunteer Tourism: Experiences That Make a Difference. Wallingford, OX: CABI Publishing. Weiermair, K., & Mathies, C. (2004). The tourism and leisure industry : shaping the future. New York: Haworth Hospitality Press. White, C. (2009). Harnessing Spa and Wellness Opportunities: An Australian Experience. In R. Bushell & P. J. Sheldon (Eds.), Wellness and Tourism: Mind, Body, Spirit, Place (pp. 151-161). New York: Cognizant Communication Corporation. Williams, P. W., Andestad, G., Pollock, A., & Dossa, K. B. (1996). Health Spa Travel Markets: Mexian Long-Haul Pleasure Travellers. Journal of Vacation Marketing, 3(1), 11-31. Wright, K. J. (2000). Europe's Monastery and Convent Guesthouses: A Pilgrim's Travel Guide. Liguori MO: Liguori Publications.
The Exploration of the Perceived Travel Benefits and the Perceived Importance and Interests of Wellness Tourism Among the Older Adults in Taiwan Kaohsiung Ping Yu The Graduate Institute of Adult Education, National Kaohsiung Normal University, Taiwan alrr2007@gmail.com Janet I-Jane Weng Department of English, Wenzao Ursuline College of Languages; The Graduate Institute of Adult Education, National Kaohsiung Normal University, Taiwan. janetweng@mail.wtuc.edu.tw Abstract The purposes of this study are to explore and analyze the potential elderly market of wellness tourism. By using a questionnaire survey, 596 adults of age 50 and above with various backgrounds in Kaohsiung, the biggest city in southern Taiwan, are involved in the study. An effort is made to investigate their perceived travel benefits, their perceived importance of wellness facilities and services in hotels, and their interests in participation in related activities. Data were analyzed using the statistical cluster analysis, discriminant analysis, chisquare test, and the t-test. As a result, the elder travelers were segmented into two relatively well-defined types in terms of their perceived travel benefits: the active benefits seekers and the passive benefits seekers. Each type has its own characteristics and interests in participation on the wellness-related activities. The findings indicate that demographic background, travel experiences and health condition are different significantly between active and passive benefits seekers. The active benefits seekers tend to be more interesting in participating in hotel extended wellness-related activities compared with the passive seekers. On the other hand, compare to the active benefits seekers, the passive benefits seekers ranked the hotel health-related services and facilities as more important. The study reveals not only a new perspective to define the wellness market among Taiwan elderly, but also a new market which can be focused on. Based on the results, discussions and suggestions are generated for practitioners and researchers. Keywords elderly, older adults, travel benefits, wellness tourism, wellness hotel Introduction Since the health and wellness are the topics concerned most by the older adults, the wellnessrelated tour package is one of the most attractive leisure selections for the elderly. Research showed the elders attached a lot importance for health and leisure. In addition, they liked to join in travel activities and were interesting in lifelong learning (Smith & Kelly, 2006). Chen and Wu (2005) identified five motives of overseas travel among the Taiwan elders and the motivation of “health promotion” is on the top of the list as “show off the fun” is the lowest one. However, as little research has so far been done about wellness tourism, the knowledge of this potential market is very insufficient (Smith & Kelly, 2006). Wellness travel is a fairly new product. To better understand the wellness market for those retired older adults with more leisure time but limited income resources and physical considerations, the authors believe that their perception of general travel benefits might have great influences on their trying the new product. Since travel serves multifunctional needs of the tourists, their perceived travel benefits should be examined as a group type which reveals more meaning to
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Health, Wellness and Tourism: healt
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Acknowledgements TTRA Europe would
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Kai Illing, Professor, Joanneum, Au
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ELISABETH IXMEIER Elisabeth Ixmeier
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Health and Spa Tourism Business: To
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Literature Review Health and Spa To
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Yoon & Uysal (2005) stated that pus
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Push factors Internal motives - phy
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Respondents were the international
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Perceptions, learning and attitudes
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Table 2 Themes of Motivation Factor
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elaxation as this is generally the
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Oh, H. C., Uysal, M. and Weaver, P.
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According to Ajzen, “persuasive c
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Behavioural Control: Workload Lack
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A Case Study of Innovative Wellness
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RP Care is an innovative modular ex
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The introduction of its modular bus
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UNDERSTANDING THE IMPACT OF LEISURE
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development but, three years later,
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Hamer, D., & Connor, B. (2004).Trav
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URBAN ZEN - AND HOW TO EXPLORE THIS
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Health Tourism - The SPA Goers in P
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Whether we opt for more realistic s
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focused on the paradigm of wellness
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immediately followed by specific ho
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particular reference must be made o
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Tabbachi, M. (2008), “American an
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tourism is a lucrative activity for
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Functional value Functional value i
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“Before my operation, I did exten
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The table below recapitulates the m
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Herrick, D. M. (2007). Medical tour
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Cosmeceuticals in wellness tourism
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will replace chemical materials; ad
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Issues in Co-branding and Co-creati
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producers of the cosmecuticals to a
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Lee, C. L. & Decker, R. (2008). A s
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scheme, although this theoretically
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study identifying the motivation of
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highlighted by Folland et al (2001)
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ackgrounds is expected to accomplis
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Understanding mature traveller’s
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attention to the mature travellers
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Table 1 Travellers’ demographic p
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• To distinguish spring and spa t
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Budapest’s thermal spas on screen
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Budapest as film location The power
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Usually viewers attach an icon to t
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In the second part of the questionn
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Riley R. & Van Doren C. (1992) Movi
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health as “a state of complete ph
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how much exercise they get. Two-thi
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arts, comedy clubs and festivals) w
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The use of the internet in wellness
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The main characteristics of Portugu
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29 Termas de Unhais da Serra 30 Ter
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ongoing consumer and industry resea
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Name Table 2. Spa websites analysed
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more than a handful of links were o
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Health Spa and Wellness - Competiti
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The Czech Republic is rich in spas
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Foreign Exchange Receipts and Expen
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the total fertility exceeded the va
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1. Waters - the internal and extern
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• N - Postoperative and posttraum
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Foreign guests at accommodation fac
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Table 6 shows the number of guests
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M. Zuckerman defines wellness as pr
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Today´s health spa hotels are most
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without spa facilities and service
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Ten Spa Domains. Downloaded from: h
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customer is value, which at each gi
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experiences that renew the spirit.
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eigenvalue 3.668, function 2 explai
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The results of this study support t
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Smith M, & Puczko´ L (2009). Healt
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and Bushell (2009, 11) have defined
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listed reasons in more general leve
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One 54 (13.3) Yes 180 (44.3) 2-4 21
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Discussions and Conclusions The aim
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Kelly, C. & Smith, M. (2009). Holis
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While wellness tourism in Australia
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Cairns, which has been suffering fr
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significantly from there, so if the
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Other factors raised by participant
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Connell, J. (2006b). Medical touris
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The Impact of a Festive Event on Re
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The mission of the World Acadian Co
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Table 1 Positive social impacts of
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The Acadians’ quest for pride and
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Ap, J., & Crompton, J. (1998). Deve
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and other characteristics of the ho
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Figure 1). Many of the hotels take
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Target groups As shown in Figure 2,
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to have an influence on these corre
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Purification 11 Application of alte
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Mueller H. and Lanz-Kaufmann E. (20
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The term multidimensional scaling (
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Figure 3 shows the split of bednigh
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Note: Objects: 32. Proximities: 496
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Group one account for 37% of the va
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Measurement of Tourism-oriented Asp
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Social indicator systems Social ind
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1999/2000, Table 1. presents the me
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However, according to Table 1, it a
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Since the TSTAR database does not h
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the hundred happiest settlements re
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Managing Cost, Revenue and Yield in
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Method: A Case Study Approach The a
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methodologies, and educational trav
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and times the data was collected, F
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SALA RIES AN D W AGES 18.17% PROFES
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Table 11 Treatment and revenue rate
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Measurement of the Economic Impacts
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o The macro and micro environment r
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Employment impacts During our analy
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• The examined wellness hotels we
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Total number of available beds (acc
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• Our analysis showed that new jo
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City of Budapest is seen as a touri
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of the area will also grow by marke
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of the case studies will be present
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The water is radio-active and conta
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Conclusions In our changing environ
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no exception. Already, patients are
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Data regarding levels of training o
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Figure 2 - Graph showing price will
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Table 13 - Typical hospital costs f
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that people willing to pay slightly
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Continue follow-up care in the UK F
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HEALTH TOURISM IN IZMIR: POTENTIAL,
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• Service provided within the ins
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Table 2 - SWOT Analysis of Health T
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16. Increasing interest in alternat
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APPENDIX 1 Interview Questions 1. M
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point of view it means wholeness as
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Men Women International Playboy, Me
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elderly wanted to look like, to act
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Table 4. The number of experienced
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emains an open question when the sh
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Most important criteria when bookin
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The study investigates the performa
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The survey was distributed to 400 u
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Conclusions and Discussion In this
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A Comparative Analysis of Spa Touri
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year-long Ottoman occupation: the T
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although unintentionally, represent
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separated and I don't like being st
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Creighton, M. (1997): Consuming Rur
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Does tourism really contribute to o
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Africa (mainly Cape Verde, Angola a
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The theoretical significance of und
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Veenhoven (2005:61) “quality-of-l
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Brunt and Courtney (1999). Brunt, P
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Expectations of Health Tourists in
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40%). Only those guests were includ
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accommodation, meals and health off
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Exploring The Relationship Between
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proposed at 1975 by Cskiszentmihaly
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Table 1 Participant information ana
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Table 3 Well-being analysis result
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Csikszentmihalyi, M.,(1990), Flow:
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evident in Ancient Greece and Rome.
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Resort spas - Sometimes called ‘a
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analytic model has several methodol
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From this survey, we selected sever
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Gulliver in the land of giants? The
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emergency cases. As the commonly kn
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Figure 1. The main factors of quali
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Surgical medical touristic market T
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• Seamless services: The professi
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of price-advantage segment. Due to
Page 347 and 348: Appendix 1. The characteristics of
Page 349 and 350: Appendix 2. The characteristics of
Page 351 and 352: Introduction Arguments for the need
Page 353 and 354: The DOSTWELL Wellness Quality Seal
Page 355 and 356: The statistics obtained from the su
Page 357 and 358: Table 1 Sample of the Classificatio
Page 359 and 360: Goebel, G., Kapfensteiner, C., Wenz
Page 361 and 362: interest activity and health and we
Page 363 and 364: performance calls for a unity of wi
Page 365 and 366: Table 2 - Learning Commitment Analy
Page 367 and 368: higher the tourists satisfaction in
Page 369 and 370: supporting factors and resources, d
Page 371 and 372: Sustainable Wellness Tourism Destin
Page 373 and 374: In tourism marketing Savonlinna has
Page 375 and 376: The role and actions of Savonlinna
Page 377 and 378: Haaga-Helia (2010). DP in Experienc
Page 379 and 380: Hall, M. (2003) Spa and Health Tour
Page 381 and 382: excellent capabilities. Despite of
Page 383 and 384: Australian Wellness Tourism Provide
Page 385 and 386: thrills and excitement which someti
Page 387 and 388: The actual responses were compared
Page 389 and 390: therapies such as Feldenkrais, acup
Page 391 and 392: Table 2: Average Number of Employee
Page 393 and 394: As expected, Day Spas and Beauty Sp
Page 395 and 396: Snoj & Mumel, 2002). Furthermore, r
Page 397: Cooper, C. P., Fletcher, J., Noble,
Page 401 and 402: The key question in market segmenta
Page 403 and 404: significantly from each other. Ther
Page 405 and 406: Table 3 Cross-table of Background o
Page 407 and 408: 4. Travel benefit perception reflec
Page 409 and 410: http://www.oxfordreference.com/view
Page 411 and 412: summary or as a commonly accepted b
Page 413 and 414: Third, these proxy prototypes were
Page 415 and 416: Table 2 Main travel purpose of the
Page 417 and 418: Table 4 Non-response shares for des
Page 419 and 420: Figure 1 Image positions of five As
Page 421 and 422: Figure 2 Image positions of five Eu
Page 423 and 424: piecemeal hypothesis and an undiffe
Page 425 and 426: Taasci, A.D.A. and Kozak, M. (2006)
Page 427 and 428: Among the economic factors determin
Page 429 and 430: The demographic profile of the dent
Page 431 and 432: The main part of the tourists’ ex
Page 433 and 434: Interview II was with the Chief Den
Page 435 and 436: anchor point of the dental tourism
Page 437 and 438: The country itself could profit muc
Page 439 and 440: Appendix
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