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Health, Wellness and Tourism: healthy tourists, healthy business ...

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Table 3 Cross-table of Background of Travel Experiences by Clusters<br />

Background of travel<br />

experience<br />

No. of<br />

times of<br />

overseas<br />

travel<br />

Last travel<br />

date<br />

Destination<br />

of last<br />

travel<br />

Active benefits<br />

seekers<br />

(N=395)<br />

Passive<br />

benefits<br />

seekers<br />

(N=201)<br />

1 78 19.7% 56 27.9% 134 22.5%<br />

2-3 105 26.6% 65 32.3% 170 28.5%<br />

4-6 74 18.7% 36 17.9% 110 18.5%<br />

7-9 35 8.9% 19 9.5% 54 9.1%<br />

10 <strong>and</strong> above 103 26.1% 25 12.4% 128 21.5%<br />

Within 1 year 147 37.2% 46 22.9% 193 32.4%<br />

1-2 years ago 105 26.6% 42 20.9% 147 24.7%<br />

2-3 years ago 56 14.2% 21 10.4% 77 12.9%<br />

3 years ago 87 22.0% 92 45.8% 179 30.0%<br />

Southeast Asia 99 25.1% 59 29.4% 158 26.5%<br />

Northeast Asia 128 32.4% 52 25.9% 180 30.2%<br />

China 94 23.8% 75 37.3% 169 28.4%<br />

North<br />

America<br />

27 6.8% 9 4.5% 36 6.0%<br />

Europe 33 8.4% 4 2.0% 37 6.2%<br />

New Zeal<strong>and</strong><br />

<strong>and</strong> Australia<br />

14 3.5% 2 1.0% 16 2.7%<br />

Total (N=596) Χ 2 P<br />

17.086 .002<br />

36.638 .000<br />

24.533 .000<br />

Regarding the self report health <strong>and</strong> related behavior between two clusters, the active benefits<br />

seekers are healthier than the passive benefits seekers (Table 4). In general, compare to the<br />

passive benefits seekers, those who perceived higher travel benefits tend to be younger, with<br />

higher education level, <strong>and</strong> more spending power. Also, they travel more often <strong>and</strong> the time<br />

is more recent. They are healthier <strong>and</strong> keep a better health habits. The above findings indicate<br />

the relationships between perception of travel benefits with their travel behavior <strong>and</strong> health.<br />

Table 4 Means <strong>and</strong> t-Value of <strong>Health</strong>-Related Variables between Clusters<br />

<strong>Health</strong> perception <strong>and</strong><br />

behavior<br />

Active<br />

benefits<br />

seekers<br />

(N=395)<br />

Passive<br />

benefits<br />

seekers<br />

(N=201)<br />

t-value P<br />

1. Perception of health<br />

condition<br />

1.94 2.32 5.464 .000<br />

2. Engagement in leisure<br />

activities<br />

1.30 1.52 4.464 .000<br />

3. <strong>Health</strong> check 1.49 1.64 2.904 .005<br />

4. Pay attention to<br />

health-related<br />

knowledge<br />

1.23 1.42 4.161 .000<br />

5. Pay attention to<br />

<strong>healthy</strong> living habits<br />

1.16 1.36 4.628 .000<br />

Perceived Importance of <strong>Wellness</strong>-related Hotel Services <strong>and</strong> Facilities<br />

The elderly <strong>tourists</strong> were asked to assess the importance of the hotel’s wellness services <strong>and</strong><br />

facilities. The hotel services of “sports facilities”, “bath, sauna, steam” <strong>and</strong> “activities of<br />

learning courses” are perceived as the top three items for both groups. To underst<strong>and</strong> the<br />

differences of perceived importance between the active <strong>and</strong> passive benefits seekers, the t-test

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