Health, Wellness and Tourism: healthy tourists, healthy business ...

The product life cycle of the spas in Budapest shows (see Figure 2) a decline phase of the
curve which means that the total number of visitors in the four most important spas is
declining. However there is a difference between the different spas.
Figure 2
Source: Budapest Gyógyfürdői és Hévizei Zrt., own illustration
The Széchenyi Spa realizes the highest visitor number between the four spas where the guest
flow is stabile. In figure 1, the life cycle of the area Budapest is illustrated. In figure 2, the life
cycle of Spas in Budapest product is illustrated. We have prepared a shorter and a longer time
row to be able to analyze a longer time square. We have collected the data of the visitors from
the year 1995 which present clear that a product need more innovation and adaptation to the
current market tendencies or the managers has to market the product better to be able to step
into the new growth phase. It is absolute necessary.
Figure 3
3000000
2000000
1000000
Number of visitors
0
Number of vis itors in the different s pas in Budapes t between
2002-2008
Source: Central Statistical Office, own illustration
2002 2003 2004 2005 2006 2007 2008
G ellért S pa S z échenyi S pa
Lukács S pa R udas S pa
Total
3500000
3000000
2500000
2000000
1500000
1000000
500000
Number of visitors in the different spas in
Budapest between 1995-2008
0
1995
1997
1999
2001
2003
years
2005
2007
Gellért Spa
Széchenyi Spa
Lukács Spa
Rudas Spa
Total