Health, Wellness and Tourism: healthy tourists, healthy business ...

Table 2. Demographic Background by Clusters
Demographic background
age
education
Discretionary
income
(NT$)
Active
benefits
seekers
(N=395)
Passive
benefits
seekers
(N=201)
50~54 70 17.7% 22 10.9% 92 15.4%
55~59 56 14.2% 23 11.4% 79 13.3%
60~64 65 16.5% 32 15.9% 97 16.3%
65~69 78 19.7% 34 16.9% 112 18.8%
70~74 79 20.0% 49 24.4% 128 21.5%
75 and above 47 11.9% 41 20.4% 8 14.8%
Elementary
59 14.9% 46 22.9% 105 17.6%
and below
Middle school 70 17.7% 40 19.9% 110 18.5%
High school 104 26.3% 61 30.3% 165 27.7%
Junior college 38 9.6% 15 7.5% 53 8.9%
College and
university
104 26.3% 38 18.9% 142 23.8%
Graduate
school
20 5.1% 1 0.5% 21 3.5%
20000 and
174 44.1% 117 58.2% 291 48.8%
below
20,001~40,000 98 24.8% 53 26.4% 151 25.3%
40001~60,000 61 15.4% 16 8.0% 77 12.9%
60,001~80,000 48 12.2% 10 5.0% 58 9.7%
80,001 and
above
14 3.5% 6 2.5% 19 3.2%
Total (N=596) Chi-
square p
13.012 .023
17.558 .004
18.887 .001
The findings of travel experiences among senior tourists between two clusters show that the
differences are significant in almost all related variables including times of overseas travel,
last travel date, and travel destination, except their travel companion. Compared to the
passive benefits seekers, the active benefits seekers tend to travel more often and the date is
more recent. Northeast Asia, including Japan and Korea, is their favorite destination of the
last travel and they also travel more to those countries outside of Asia.
On the other hand, among the passive benefits seekers, the times of overseas travel are
comparatively fewer. Also, 45.8% of their last travel date is three years ago. The top three
destinations of their last travel are China (37.3%), Southeast Asia (29.4%), and Northeast
Asia (25.9%). The details are as Table 3.