Health, Wellness and Tourism: healthy tourists, healthy business ...

Conclusion
Summary of comparison between India and the UK
India UK
Price
£3,575 - £4,750
£9,680 - £15,230
Quality
Quality of staff
Infection rates
Surgical outcomes
Satisfaction
Follow-up care
Strategic
positioning
(Taj Medical Group, 2009)
Monitoring bodies: Joint Commission
International and the International
Organization for Standardisation
Employ high quality doctors with
worldwide training.
C. difficile: nil
Wound infection (Hip) : 0.6%
Wound infection (Knee): 0.42%
Revision Rates (Hip) : 1.17%
Revision Rates (Knee) : 0.00%
Mortality Rates (Hip): 0.00%
Mortality Rates (Knee) : 0.00%
4 of 4 patients would recommend
Apollo to others and would return
themselves for future treatment
Does not meet the BOA recommended
follow-up treatment guidelines
Likely to be positively affected by
recession as people seek cost-cutting
alternatives to expensive treatments in
the UK.
(Spire Healthcare, 2009)
Monitoring bodies: Care Quality
Commission and Independent
health care: national minimum
standards
Employ high quality doctors
with worldwide training.
C. difficile: 0.02 per 1,000
bed days
Wound infection (Hip):
0.30%
Wound infection (Knee) :
0.04%
Revision Rates (Hip) : 0.8%
Revision Rates (Knee) : 1.0%
Mortality Rates (Hip): 3.2%
Mortality Rates (Knee) : 3.6%
85% of patients would
recommend Spire’s services to
others.
Unclear as to whether follow
BOA standards
Likely to be negatively affected
by recession as disposable
incomes are reduced.
Outsourcing surgery has the potential to increase brand equity and market share for insurance
providers in the UK without compromising patient satisfaction or quality of care. However,
the following conditions should be met in order to gain maximum advantage from this
strategic direction:
Create an appropriate pricing strategy
The luxury image associated with private healthcare in the UK may conflict with the
competitive costing approach that outsourcing provides; sub-brands or cash-back systems
may be helpful.
Creating the right package tailored to the individual
Customers should have the option of receiving certain treatments in the UK, with foreign
treatment only for procedures that they would be willing to travel for. A package which
includes flights and accommodation would help maintain brand image by ensuring the whole
experience is of a high standard.
Outsource to an accredited reputable hospital
Independent assurance of quality is essential. However, accreditations are only beneficial if
patients are aware of the existence of these awards and the level of quality they represent.