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The dissemination of divination in roman republican times

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Chapter 6 - Cultural epidemiology<br />

Before we proceed, it is necessary to sum up what we have found on the cognitive factors<br />

underly<strong>in</strong>g <strong>div<strong>in</strong>ation</strong>. <strong>The</strong> core function <strong>of</strong> <strong>div<strong>in</strong>ation</strong> is, as stipulated <strong>in</strong> chapter 3, the<br />

activation <strong>of</strong> a representation <strong>of</strong> a communicative <strong>in</strong>teraction with a counter<strong>in</strong>tuitive agent.<br />

This function is orchestrated <strong>in</strong> three phases correspond<strong>in</strong>g to the three elements <strong>in</strong><br />

<strong>div<strong>in</strong>ation</strong>: motivation, sign production and <strong>in</strong>terpretation. <strong>The</strong> first phase is the pre-<br />

activation phase, the next is the activation phase, and the last is the elaboration phase.<br />

<strong>The</strong> pre-activation phase establishes the potential for activation. In impetrative <strong>div<strong>in</strong>ation</strong> it<br />

is the formulation <strong>of</strong> a question and <strong>in</strong> oblative <strong>div<strong>in</strong>ation</strong> it is the current concern that<br />

establishes this potentiation. Both depend on a perception <strong>of</strong> a discrepancy between the lived<br />

life and the idealized life model, what we called actual or potential misfortune <strong>in</strong> chapter 4.<br />

This <strong>in</strong> turn depends on the establishment <strong>of</strong> a life model and a cognitive feedback system<br />

that regulates life.<br />

<strong>The</strong> activation phase moves from the perception <strong>of</strong> <strong>in</strong>tentionality to the identification <strong>of</strong><br />

this as a communicative <strong>in</strong>tentionality (<strong>div<strong>in</strong>ation</strong> differs from normal function<strong>in</strong>g <strong>in</strong> that this<br />

identification cannot be referred to manifest agents). This phase depends on the sign<br />

production to produce a stimulus with certa<strong>in</strong> qualities, which subsequently makes its<br />

identification as be<strong>in</strong>g the product <strong>of</strong> an <strong>in</strong>tentional agent possible. In impetrative <strong>div<strong>in</strong>ation</strong>,<br />

the activation is facilitated by the displacement and replacement <strong>of</strong> <strong>in</strong>tention produced by the<br />

ritualization <strong>of</strong> action <strong>in</strong> the technique employed. As seen <strong>in</strong> chapter 5, <strong>in</strong> oblative <strong>div<strong>in</strong>ation</strong><br />

the cultural “prim<strong>in</strong>g” produced by a widely circulated cultural model and the perception <strong>of</strong> a<br />

salient event facilitates such activation. <strong>The</strong>se two routes lead to the activation <strong>of</strong> the HIDD,<br />

which is the basis for the core function <strong>of</strong> <strong>div<strong>in</strong>ation</strong>. <strong>The</strong> activation <strong>of</strong> the HIDD is followed<br />

by an identification <strong>of</strong> a communicative <strong>in</strong>teraction <strong>in</strong> difference from other types <strong>of</strong><br />

<strong>in</strong>teraction, such as for example exchange. In impetrative <strong>div<strong>in</strong>ation</strong> this is stimulated by the<br />

prior formulation <strong>of</strong> a question, <strong>in</strong> oblative <strong>div<strong>in</strong>ation</strong> it is stimulated by the cultural model<br />

specify<strong>in</strong>g the possibility <strong>of</strong> receiv<strong>in</strong>g communicative signs from counter<strong>in</strong>tuitive agents.<br />

<strong>The</strong> elaboration phase moves from the identification <strong>of</strong> the content, that is, the answer, to<br />

the assessment <strong>of</strong> the credibility <strong>of</strong> this content. In impetrative <strong>div<strong>in</strong>ation</strong> the <strong>in</strong>terpretation <strong>of</strong><br />

the <strong>in</strong>formation <strong>in</strong> the sign will follow the pr<strong>in</strong>ciple <strong>of</strong> relevance and is based on the<br />

identification <strong>of</strong> a communicative sign and the context <strong>of</strong> the question. This will produce an<br />

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