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The dissemination of divination in roman republican times

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communicator (T.S. Elliot) or a mildly credible communicator (a student <strong>of</strong> English literature<br />

at a High School teachers’ College). <strong>The</strong>se sources are equal to a high prestige/expertise and<br />

low prestige/expertise communicator. <strong>The</strong>y found that communications by mildly credible<br />

communicators can <strong>in</strong>fluence op<strong>in</strong>ion change up to a certa<strong>in</strong> degree <strong>of</strong> discrepancy between<br />

personal views and those expressed by the author essay. If the discrepancy between the<br />

participant and the low prestige/expertise source becomes too high it ceases to produce<br />

op<strong>in</strong>ion change (Aronson, Turner, & Carlsmith 1963: 34). This was not the case for the high<br />

prestige/expertise source. <strong>The</strong> prestige <strong>of</strong> the source thus has a limit to its credibility<br />

depend<strong>in</strong>g on how discrepant from the expectations it is. Further it can be seen that expertise<br />

is not as strong a factor <strong>in</strong> assess<strong>in</strong>g credibility as is prestige s<strong>in</strong>ce both sources had expertise.<br />

All the previous studies mentioned have been carried out with American students, but<br />

cross-cultural evidence also exists. Psychologist Elliot McG<strong>in</strong>nies & Charles D. Ward gave<br />

participants <strong>in</strong> 5 different countries (USA, Sweden, Australia, New Zealand and Japan) an<br />

essay argu<strong>in</strong>g for the expansion <strong>of</strong> borders <strong>in</strong>to the sea. One group was told the author was an<br />

expert on <strong>in</strong>ternational law with a doctoral degree. A second group was told that he was a<br />

journalist at a neo-Nazi newspaper with no specific knowledge <strong>of</strong> maritime law. A third<br />

group was not given any description <strong>of</strong> the author. <strong>The</strong>y were then asked to rate their attitude<br />

toward expand<strong>in</strong>g the borders <strong>in</strong>to the sea. <strong>The</strong> results were a significantly higher rat<strong>in</strong>g for<br />

the doctor group compared with the journalist group for all countries (McG<strong>in</strong>nies & Ward<br />

1974: 366). <strong>The</strong>re was however no significant difference between the control and the doctor<br />

group (369). This could <strong>in</strong>dicate that the subjects either assumed that the essay was written<br />

by a knowledgeable source as <strong>in</strong> the first group, or that <strong>in</strong>formation without any<br />

representation <strong>of</strong> its source is seen as true by default. <strong>The</strong> last po<strong>in</strong>t has also been suggested<br />

by others (cf. Bergstrom, Moehlmann, & Boyer 2006: 532). That would <strong>in</strong>dicate that<br />

credibility is automatically assumed. This cannot, however, be the case <strong>in</strong> all <strong>in</strong>stances s<strong>in</strong>ce<br />

the study by Rh<strong>in</strong>e and Kaplan above used a control group who were not told about the<br />

author. Here there was a dist<strong>in</strong>ction between no source and a high prestige source.<br />

S<strong>in</strong>ce all the previous studies do not address the effect <strong>of</strong> prestige on credibility directly, I<br />

did a study to ascerta<strong>in</strong> whether differences <strong>in</strong> prestige resulted <strong>in</strong> differences <strong>in</strong> credibility.<br />

As part <strong>of</strong> a questionnaire 90 Danish high school students, 40 Male, 50 female, 16-21 (M<br />

=18,24, SD 1,34) 75 were asked to rate how likely the predictions <strong>of</strong> 20 different categories <strong>of</strong><br />

75 This was part <strong>of</strong> the second part <strong>of</strong> the booklet handed out <strong>in</strong> Experiment 1 and 2 <strong>in</strong> above. <strong>The</strong> method and<br />

procedure is described there. It thus followed a task on the credibility <strong>of</strong> <strong>div<strong>in</strong>ation</strong>, so it could be said that the<br />

99

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