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Untitled - Ministerstwo Rozwoju Regionalnego

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uilding. The competitive advantage of VCI companies in the virtual market<br />

will stem from providing services based on a high level of smoothly coordinated<br />

operations within supply chain/network, since the biggest economic value lies<br />

in the part of the supply chain/network covering the customer.<br />

If we take a look at today's customer expectations regarding time and reliability<br />

(quick and loss-free delivery, short order completion time, instant product<br />

availability and cost information, order status reports in real time, prompt<br />

reaction to order changes), we can assume that they can be satisfied only<br />

through increased IT saturation of traditional services, which leads to the already<br />

mentioned business model change. Among e-business orientated companies,<br />

the share of IT driven activity is on a dynamic increase – starting with electronic<br />

order, on-line payment, tracking of shipment and possible divergences<br />

during order processing, confirmation of delivery, as well as tracking returns<br />

and responding to complaints or generating reports. Since customer quality<br />

service expectations are much higher than in the case of traditional services, it is<br />

essential to secure customer's trust through high level of reliability, as well as<br />

safety during the entire supply chain.<br />

Another area requiring special attention from the VCI point of view is connected<br />

with the process approach. As has already been demonstrated, in many<br />

cases IT integration is associated with the actual linking of operator and customer<br />

operating systems (e.g. when the software applies to the operations of<br />

sales, financial or logistics team), since in order to achieve optimum benefit it is<br />

necessary to connect and integrate respective processes. Such applications are<br />

known as end-to-end (connection of front-end, applications - supplier relations<br />

with back-end applications – customer relations). So far, relatively few companies<br />

are equipped with applications covering order processing in its entirety. Among<br />

the ones that are we can find UPS, FedEx, DHL, TNT, Amazon or Dell. It can<br />

also be noticed that relatively many firms (over 25%) decide to outsource the<br />

above applications, although the tendency has dropped in relation to the period<br />

of 2000-2005. In my view, this is connected with the increasing significance of IT<br />

(understood as a defined system and not just a tool) and the ensuing business<br />

model change previously described. Increasingly often, IT systems do not function<br />

separately, as tools only, but are closely integrated with processes. As a result,<br />

they become company's core business, and there appears a growing interest<br />

in having IT teams inside the company (as strategic resources). The method of<br />

organizing these teams and their size are separate issues. It is possible that their<br />

structure should change with outsourcing of certain basic tasks.<br />

In the context of the above solutions, it is worth noting that information<br />

technologies include both methods, as well as tools allowing for information interchange<br />

- the fundamentals of IT. Consequently, the human factor in the approach<br />

to these tools is of critical importance. Therefore, currently used IT systems<br />

should be highly correlated to company management structures. Hence, it<br />

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