Untitled - Ministerstwo Rozwoju Regionalnego

In this context, the operation of TL companies should focus on improving efficiency
and capacity to conduct the core and auxiliary operations. It means innovative
approach to improving operations, management of distribution logistics
and launching services on the market (marketing and sales), developing good
offer of after-sale servicing, systematic acquisition of orders and customers, improvement
of handling technologies of goods and passengers, proper management
of infrastructure and human resources. The desired structure of value
chains results from the needs of the market, the values for the service buyers delivered
by the enterprise and absolute adjustment of the services provided to
the expectations and aspirations of the customers. Innovative modifications of
internal, organizational structures of companies, more and more competent staff
and their abilities to improve production and servicing processes will also be important.
Summing up the above considerations one must say that it will be the conditions
and criteria of shaping value chains by Polish TL sector companies according
to the principles of value marketing that will determine their market position.
Value marketing provides strong grounds for creating innovative offer of
services, improvement of operational efficiency and establishing and maintaining
lasting relations with customers.
14.5. Bibliography
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